If you’ve been successful in making a great live video, you might start wondering what else you can do in order to utilise the content and get as much mileage from it as possible. Some videos that you post will have a better response than others, and if this has been the case with your live video, it is a good idea to look at the content and think of ways you can use it further.
Share the video after it has ended
You’re certainly not alone if you’re considering doing a live video but have worries and anxieties about it. However, there are certain things that you can do in order to try and make the idea of filming live not quite as worrying as you first thought. Here are some of the things you can do to make the process easier and to become excited about live videos rather than scared and nervous!
Don’t worry about what you look like
You’re probably going to want to look great for your live video, but you should also remember that there is only so much you can do and that your audience aren’t actually that bothered about your appearance. The fact that the video is live will generally make your audience much more forgiving anyway, so that’s a positive way to look at live filming!
Have you noticed that lots of people seem to be going live on social media these days? With many apps joining the bandwagon and allowing their users to easily go live and create videos for their followers, it’s no surprise that so many bloggers and small businesses are getting involved and using this fairly new feature to their advantage.
Connect with your audience quickly
It’s a super-fast way to get in touch with your audience and let them know that you’re active and online. Your followers will receive a notification to say that you have gone live, and you’ll be able to see just how many of them are engaged with you and are watching the video as it is live.
Are you going live on Facebook and Instagram but not getting the support that you want? This is a common problem for bloggers and small businesses who are trying out the new social media features for extra publicity and engagement but just not quite achieving what they want. Here are some great ways to get more people to click on your live videos and attend the live feed that you’re putting all the effort into.
Announce it beforehand
If you go live whenever you want, it might suit you but think about the timetables and schedules of your audience. You should announce that you’re going live before you actually do it, especially if you are going live with something important or exciting that you really want people to engage with. Rather than letting people know 10 minutes before that you’re about to go live, let them know the day before (or even the week before depending on the importance of your video content). This gives people who are interested in the video enough time to make plans and rearrange anything which might get in the way of missing your live video.
An easy way to boost your engagement and sales.
What sticks with you better, the information you absorbed from a blog post you read, or what you learned from the last video you watched? Even if you love reading, as many people do, the human brain tends to prefer moving images to static text. When you watch your favorite sporting event, you are viewing action and processing it visually. If you miss a big game and have to read about it later to find out what happened, there is just not the same excitement as there is when you view the action itself.
This is because, like the old saying goes, a picture is worth 1,000 words.
Actually, science has proven that a picture is roughly worth about 60,000 words. This is because your brain processes images about 60,000 times faster than it does text. Video is also processed virtually instantly, as opposed to text. Even if a video clip lasts just 1 second, your brain processes all that is going on immediately. This is not what happens when you read text, because your brain has to string together individual letters to make words, words to make sentences, sentences to make paragraphs, and so on.
Why should you use webinars to build your business? There are a lot of reasons webinars work better than other marketing models for boosting engagement, building your list, making sales and improving your business profile. If you are thinking about hosting a webinar and you are not sure if it is right for your business, consider the following statistics:
– According to the Content Marketing Institute, more than 60% of marketers polled said they are consistently using webinars as part of an overall content marketing program.
– People are more time-crunched than ever before. That is why they love webinars. With recorded webinars, they can listen whenever they like.
– Physical seminars can be incredibly expensive, and require sometimes a sizable time investment. There is lodging and travel to consider, and none of these time or financial costs is a consideration with a webinar.
– A webinar introduces you as a real person, not just a website or a text-based marketing message. No matter what you think about yourself, there is an audience out there that will immediately “connect” with you as a person, and this deeper connection with your audience can create loyal, lifetime customers.
– Webinars level the playing field. Small businesses can compete with even the largest businesses in the world. You may not have the advertising budget of an Amazon, but you have the exact same Internet Amazon uses, meaning you have access to all of the people on the Internet.
– You can reach a global audience from your kitchen table. Many kitchen table millionaires have been made thanks to the power of the Internet. You have that same ability with webinars.
– Webinars cost little to no money to produce and host, and can turn into passive sales funnels that make you money with little input from you for the rest of your life.
