Have you noticed that lots of people seem to be going live on social media these days? With many apps joining the bandwagon and allowing their users to easily go live and create videos for their followers, it’s no surprise that so many bloggers and small businesses are getting involved and using this fairly new feature to their advantage.
- Connect with your audience quickly
It’s a super-fast way to get in touch with your audience and let them know that you’re active and online. Your followers will receive a notification to say that you have gone live, and you’ll be able to see just how many of them are engaged with you and are watching the video as it is live.
- Get your audience to trust you quicker
This is particularly good for new followers and people who may not have had a chance yet to explore your website or blog and decide whether they want to get more on board and follow you in the long run. Live videos are a great way of allowing your audience to learn more about you, trust you quicker and stay more engaged.
- Add more variety
One of the reasons why many bloggers lose followers or seem to have a crowd of followers who are not engaged with them is usually because the content they are producing is boring. Although it’s a good idea to produce new blog posts and post images of what you have been doing, there’s nothing quite like a video. The great thing about videos is that it allows people to see and experience so much more, and a live video is able to take this to the next level since they can watch the content in real time. Be careful, however, that you don’t over-do live videos, particularly since they send notifications to your followers. Too much will cause people to unfollow you much quicker than you would like.
- Give your audience the real deal
With live videos, you don’t have the chance to edit them and add in fancy features that you might normally do with your pre-recorded videos. As a result, your audience will greatly appreciate this as it allows them an insight into the real you or the real business that you are operating from behind your website, blog and social media.
