by Andre W. Klein | Nov 7, 2017 | internet marketing tips, Social Marketing
More than 100 million US residents of all ages listened to a podcast in 2016, a number that represents an 11% rise over 2015. While the movie industry is still booming, 5 times as many people listen to podcasts as opposed to going to a movie. In the US, the largest demographic of podcast listeners are 25 to 54 years old, a segment of the population with money to spend.
Over 4 million adults regularly listen to podcasts in the UK. In technology-friendly countries around the world, podcasts are becoming more and more popular. However, industry experts agree that the golden age of podcasting has yet to be realized. This means now is the perfect time to get in on a growing marketing method that makes you more of a real person to your audience than a static website or blog.
by Andre W. Klein | Jun 8, 2017 | internet marketing tips
When you get started online, you won’t know exactly who is reputable and who isn’t – who just brags about having millions and who truly has them. It will take awhile for you to instinctively know who is the real deal.
There are seven ways truly successful marketers do things differently. When you listen to the bragging online, you’ll be able to spot the phony people if you know this list of success markers.
Truly successful marketers spend more time actively working on finding a solution for an obstacle than they do complaining that they can’t find one. Whenever they encounter a problem, they do what it takes to work through it. They don’t quit. They don’t blame others. They simply seek help and find it.
by Andre W. Klein | May 5, 2017 | internet marketing tips, Video Marketing
Why should you use webinars to build your business? There are a lot of reasons webinars work better than other marketing models for boosting engagement, building your list, making sales and improving your business profile. If you are thinking about hosting a webinar and you are not sure if it is right for your business, consider the following statistics:
– According to the Content Marketing Institute, more than 60% of marketers polled said they are consistently using webinars as part of an overall content marketing program.
– People are more time-crunched than ever before. That is why they love webinars. With recorded webinars, they can listen whenever they like.
– Physical seminars can be incredibly expensive, and require sometimes a sizable time investment. There is lodging and travel to consider, and none of these time or financial costs is a consideration with a webinar.
– A webinar introduces you as a real person, not just a website or a text-based marketing message. No matter what you think about yourself, there is an audience out there that will immediately “connect” with you as a person, and this deeper connection with your audience can create loyal, lifetime customers.
– Webinars level the playing field. Small businesses can compete with even the largest businesses in the world. You may not have the advertising budget of an Amazon, but you have the exact same Internet Amazon uses, meaning you have access to all of the people on the Internet.
– You can reach a global audience from your kitchen table. Many kitchen table millionaires have been made thanks to the power of the Internet. You have that same ability with webinars.
– Webinars cost little to no money to produce and host, and can turn into passive sales funnels that make you money with little input from you for the rest of your life.
by Andre W. Klein | Apr 8, 2017 | internet business models, internet marketing tips
Neil Patel is the creator of QuickSprout, a business and marketing blog. That website earns him over $1 million per year, with 90% of that revenue coming from free traffic. The guy knows more than a little bit about boosting your blog traffic, and he discovered something about blog post links that you can immediately put to work to improve the amount of free traffic you get from the search engines.
The “No One Reads Long Content” Myth
by Andre W. Klein | Apr 8, 2017 | internet business models, internet marketing tips, Search Engine Optimization (SEO)
If you have a product or service to sell, you need traffic, the more the better. Traffic is the term for a steady stream of prospects and possible customers. Whether you have an off or online business, your online presence needs to be seen.
One way to ensure a constant flow of targeted prospects is to pay for them.
by Andre W. Klein | Apr 8, 2017 | internet business models, internet marketing tips
The word webinar is a combination of the words “web” and “seminar”. Before the Internet, seminars took place off-line. People would gather in large groups to hear an expert expound on a particular topic. These days, business owners large and small can conduct seminars on the Internet, spending little to no money, and still reach a large audience with their message.
