by Andre W. Klein | Oct 24, 2016 | Linkedin
LinkedIn is a social networking site like no other because people in there already knew what they were after when they signed up: to advance their careers.
So advertising to these people becomes much less tricky than it would be to advertise to people
on other social media platforms such as Facebook, where targeting can get vague at some point and you can lose a little track of where your intended market is going.
Awesome Benefits
Let’s start by mentioning something awesome that has taken our “awesome benefits” top spot:
LinkedIn fills a very specific niche, which gives you a very specific audience to work with. That along with a plethora of other factors are what make LinkedIn ads a great fit for your business.
by Andre W. Klein | Oct 24, 2016 | Linkedin
What is LinkedIn?
LinkedIn is a business oriented website founded in the year 2002 in the United States that has been built on the basis of how social media platforms work. In fact, LinkedIn is considered to be an “employment social networking service,” as it is
mainly used for professional networking.
The key aspect that makes LinkedIn different from other social networking services is how it helps professional individuals and businesses to match on a single platform. Here, social interactions are based on the mutual benefit obtained by both parties having access to the single biggest online data base of career based resources.
by Andre W. Klein | Mar 12, 2016 | Linkedin, Social Marketing
In May of 2003, LinkedIn was launched as a social network for professionals. Since this time there have been many design and functionality changes made to the site, but the primary purpose of the site has not changed in anyway. There are over 250 million users on the site and over 184 unique visitors each month. LinkedIn is definitely a social media site that you do not want to overlook when establishing your social media authority.
LinkedIn is a powerful network for any business that is looking to hire employees, find new suppliers, generate leads, and increase the awareness of your brand.
by Andre W. Klein | Oct 19, 2015 | Facebook, Google+, Instagram, Linkedin, Pinterest, Social Marketing, Twitter, YouTube
When it comes to digital marketing, there are tons of different social networks to choose from – each with their own advantages and disadvantages.
To cover just a few, you have:
Facebook
Twitter
Google+
Tumblr
LinkedIn
Instagram
Pinterest
by Andre W. Klein | Oct 19, 2015 | Linkedin, Social Marketing
We’ve discussed a bit about influencer marketing over the past several chapters but when it comes to this type of promotion, there is no platform better than LinkedIn.
Unlike other social networks that are designed for a commercial audience first and foremost, LinkedIn is built for businesses and as such contains many powerful tools that make it easier for you to promote yourself.
by Andre W. Klein | Oct 18, 2015 | Facebook, Google+, Linkedin, Pinterest, Twitter, YouTube
Social media, as the name suggests, formulates media for the social sphere. That means media your business produces reaches audiences you would previously have had to pay a lot of money to reach. Consider social media use your outlet to a more cost-effective lead generating method beyond “traditional” media, like billboards, mail, etc. Social media is just smart.
But social media and social media planning isn’t easy. Younger people may have social media figured out, because “outreach” is a concept innate to people trying to navigate the world for the first time. Outreach as a concept, however, can leave many other business owners scratching their heads.
