by Andre W. Klein | Oct 24, 2016 | Linkedin
Linkedin Ads – do’s to apply
Use dynamic ads as often as possible
50% of current LinkedIn users access LinkedIn from a mobile device, which means that simple text and displays will not make
their way into these users’ eyeballs. What you will need to do in order to make your content and promotions to reach those users is to create dynamic ads and serve those.
Dynamic ads will work better for you as long as your aim remains reaching the most people in your targeted audience as possible.
by Andre W. Klein | Oct 24, 2016 | Linkedin
You can download performance reports for each one of your advertising accounts. These reports will give you insights about measurable metrics such as impressions, click through rates and conversions, which will be important for later marketing planning.
In your campaign manager, click on the name of the advertising account that you want to examine. Look for the “download” button under the metrics chart and click on it. A “download campaign info” box will appear to give you the option on what type of report you would like to download.
by Andre W. Klein | Oct 24, 2016 | Linkedin
You launched your first Company Page, and we’re sure that your fingers are itching to start making some cool ads to start promoting your content. That is great news, and we have made room to give something special to you before you start.
In this chapter, we will teach you how to apply some ideal ad specifications in advertising with LinkedIn, as well as how to follow and comply with the LinkedIn guidelines.
LinkedIn’s Ad Specs
For LinkedIn Advertising Specifications, my advice for you is to go straight to
by Andre W. Klein | Oct 24, 2016 | Linkedin
Having a LinkedIn Company Page for your business is your first step to delivering your business related content to LinkedIn members through sponsored content. Adding a Company Page on LinkedIn will only require you to follow some simple steps.
If you’ve just created your LinkedIn account, remember that:
by Andre W. Klein | Oct 24, 2016 | Linkedin
So, we know what a good social outreach tool a Company Page on LinkedIn can be for your business, right? You get the benefits of having a social media profile for your company along with the benefits of being listed in the largest data base of everything that is professional.
Granted, you will need to meet some criteria before you can create a Company page, as requirements for starting a new one go beyond just having a LinkedIn account.
by Andre W. Klein | Oct 24, 2016 | Linkedin
LinkedIn is the largest professional network on the planet right now, and with a user count already at 400 million it doesn’t look like it could lose that status any time soon and, in fact, its creators have stated that their goal is to reach 3 billion registered users.
With that said, we can all agree that LinkedIn is the best place for professionals and business to have a presence on the internet.
LinkedIn is by all accounts mostly known as a different type of social media platform where people can create profiles similar to those on Facebook, where
they can post their professional bios and be found by companies, but how do companies and businesses find their way on LinkedIn?
We are glad that you asked, because we are going to talk about LinkedIn company pages in this chapter.
