by Andre W. Klein | Apr 6, 2017 | Internet Business Glossary, PPC Marketing
Bing is nothing more than Microsoft’s proprietary search engine. It was formerly known as the “windows live search” service, and later as the “live search” engine. It has been integrated into windows services since the MSN days, so it is more than likely that you have used it at some point.
Bing is a search engine just like Google. Despite not being as popular as the latter, it still accounts for more than 20% of web searches currently made in the US. It is integrated into Windows operating systems, and offers a number of attractive features including:
by Andre W. Klein | Mar 22, 2017 | Home based internet business, how to market an internet businesses, PPC Marketing
One of the great things about SEO is that once you’ve climbed to the top, it doesn’t have to cost you much at all to stay there. The problem is that it can take an awfully long time to get to that point.
PPC meanwhile offers you the precise opposite strengths and weaknesses. PPC stands for ‘Pay Per Click’ and is the main form of advertising online. Pay Per Click essentially means that as an advertiser, you only get charged each time someone actually clicks on one of your adverts. So, in other words, it doesn’t cost you anything to have your advert published on a website – if no one ever clicks on it, you will never pay a cent!
But each time someone does click it, you will be charged X amount of money. This has a lot of handy advantages, as do many of the other features of PPC. So, let’s dive in and take a closer look…
by Andre W. Klein | Sep 29, 2016 | PPC Marketing
PerfectAudience.com
Perfect Audience is an advertising platform created to simplify remarketing efforts and amplifying their reach. It can be used for mobile retargeting, dynamic retargeting, web retargeting and, most important to our topic, Facebook retargeting.
It offers a stable and reliable list of competitive features such as rule based tag manager, conversion tracking, revenue tracking, detailed analytics, powerful segmenting and cookie freshness for retargeting new visitors, all available no matter your remarketing platform of your choice. You can get started with a 14- day trial and after that pay only for what you are served!
by Andre W. Klein | Sep 29, 2016 | PPC Marketing
When using Facebook remarketing with custom audiences, you can retarget people that have visited your site.
That’s why it’s very important for you to get website traffic. Here are some tips, so you can be up and running a successful remarketing campaign in Facebook.
Once you have it done, you can send some traffic to it.
by Andre W. Klein | Sep 29, 2016 | PPC Marketing
Keep your ads Dynamic
The creativity in your ads is key and it must reflect freshness, be responsive-friendly and eye-candy. Using the Dynamic ads format
offered by Facebook instead of the old school static ad format will generate you more clicks, guaranteed! Doing so will in fact give a you a 34% boost in conversions, and that is just by using the dynamic ad format!
It is likewise great for remarketing purposes, as you can work with different product variations within one ad set, which means that you will not necessarily have to test several ads for different product variations if you find out that one ad with several variations is doing fine enough!
by Andre W. Klein | Sep 29, 2016 | PPC Marketing
Creating an audience from the Customer File
Before we get started with audience creation, it is good for you to know what a custom audience is. When you log into your Facebook ad manager account and start creating ads, you’ll notice that you’ll be able to customize the audience to create a group to whom you want to show your ads.
Simply put, Custom audiences are those audiences that have been created by you. They can be set up according to who you want to target according to age,
