Keep your ads Dynamic
The creativity in your ads is key and it must reflect freshness, be responsive-friendly and eye-candy. Using the Dynamic ads format
offered by Facebook instead of the old school static ad format will generate you more clicks, guaranteed! Doing so will in fact give a you a 34% boost in conversions, and that is just by using the dynamic ad format!
It is likewise great for remarketing purposes, as you can work with different product variations within one ad set, which means that you will not necessarily have to test several ads for different product variations if you find out that one ad with several variations is doing fine enough!
Keep your ad groups as specific as possible
You have to remember to be organized with your ads, because while it might not be a headache when you have only one or two
ad groups, it will easily become one when you inevitably start stacking more and more in your ad manager. So remember to keep your ad groups exclusive to one product. If you’re going to add a new one, create a new group for it!
Use color to reach your goals
You may have heard about a thing called color psychology before, and there is a reason why it is so hyped among design enthusiast
as well as among marketers. The use of specific colors in your ads can greatly help you to reach a goal. They key here is using the color as background.
For example, if you want to drive impulse sales, use red! if you want to promote food based services, use orange! if you want to advertise something luxurious and exclusive, use black! Look out for guides about the use of color in marketing online and get your game on!
Keep your text short in ads
Upload a text filled ad to Facebook and see how much does the platform despises them. The Facebook ad platform has a
powerful algorithm that can gauge how good looking an ad is just by checking how much text is filling it up, and whether it is correctly spaced or not!
The reason behind this is that it is easier for users to ignore and ad filled with text as that kind of ad is already saturating all parts of the internet, so users think of those as nothing special and pass them by, so keep your ad text at the bare minimum and on point!
Now let’s take a quick look at those things that you should definitively avoid doing to successfully remarket on Facebook:
Don’t Remarket to current customers
Remember that remarketing is all about reaching potential customers, so your remarketing efforts need to be geared
towards two targets: people that know your product or that have visited your page but haven’t bought anything yet and people who have bought something and can be offered something different as a recommended purchase.
So knowing that, it would not make sense to retarget to the same people by serving them the same adds, as that can only drain your budget and bore your audience.
Don’t Use the same exact ad copy for all users
It is a bad idea in general to use the same ad copy over and over and not change it with time, let alone serve the same ad copy to
everybody. This will simply not work because people respond to ads depending on factors such as demographics and the type of content that they consume
online. So do yourself a favor and create different ad copies for different types of people!
Don’t focus on only one aspect of your audience
This means that it is unwise to focus on only a defined set of characteristics from your demographics. For example, focusing
only on targeting people who like your product in the United States and creating an ad set for males and one for females.
What about age? What about the people from other countries that are also visiting your page on a daily basis? What else does your audience like? What age bracket is spending more money? Segment your audience as specifically as possible on basis of all this information!
Don’t Focus on daily performance
You have to think in terms of the bigger picture and then start from there. We don’t mean that you should just let your ads run
freely and wait a week to see If they perform, but instead to let a converting ad to run for a week and then measure what is working the right way by examining stuff such as in which day perform did it perform better, at what time of the day, etc.
