by Andre W. Klein | Sep 29, 2016 | PPC Marketing
Why Facebook?
Well, simply put, Facebook is the most used social network worldwide, and it is the most effective advertising platform that any brand can use. Besides that, Facebook Offers you Remarketing.
Yeah, there are different types of ads that Facebook provides for you to precisely implement remarketing. Facebook has made it possible for you to show your ads exactly to the people you want, who had already shown interest in your business in several different ways.
by Andre W. Klein | Sep 29, 2016 | PPC Marketing
Remarketing or retargeting consists of the ability to reach people who have already shown interest in your business before, such as a purchase, visit to your website, opted into any of your landing pages, used any of your apps, or even shown interest in any particular social profile.
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
Create a strategy
In order to attract people, you’ll need to post great content consistently and purposefully.
A great feature of Facebook Pages is Facebook Insights. You can see the average time when your fans are online and schedule your posts, accordingly.
In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours to schedule your post.
Also, tools like Hootsuite and Sprout Social will help you find the data and metrics you need including the types of posts you should be using for your social media.
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
ou’ll now click on “Get Installs of your App”. With the “App Installs” objective, you’ll be able to send people to the store where they can purchase your app.
In order to create this type of advert, you’ll need to have an app already created.
You’ll see your App listed there. I created that App on a previous chapter, but I didn’t finish it. I only showed you the introduction part. It’s not finished, and not ready to be promoted with Facebook Ads, just yet.
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
First of all, click on “Promote your Page”. As explained before, with the “Page Likes” objective, you’ll be able to Connect more people with your Page.
You’ll see your Facebook Page listed again. Just click on it. Then, you’ll be able to name your campaign.
Then, click on continue.
You’ll be able to see the Audience Section again, where you’ll be able to define who you want to see your adverts.
You can create a new audience, or if you would like to target the exact same audience from a past ad campaign, you can just select a saved one.
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
Facebook events are a way for members to let friends know about upcoming events in their community and to organize social gatherings.
To create a Facebook event, just go straight to www.facebook.com/events, where you’ll be able to see all types of events you might be interested in attending. To create yours, click on Create.
You are able to create two types of events, Private Events, which are visible only to people invited, and Public Events, which are visible to anyone on or off Facebook.
