Can you really make money from a small email list? Do you need to have tens of thousands of subscribers to make a decent living online? The answers to those questions are yes and no respectively. People with relatively small lists of email subscribers make good money all the time.
It boils down to the relationship they have with their list.
According to the expert you consult, there are as many as 180 billion spam email messages sent each and every day. This is why Gmail, Yahoo, Outlook and other email service providers use software called “spam filters” to try to improve the relativity and quality of emails their customers receive.
It can be tough to build your list if your emails keep getting flagged as spam. When your email does get through to the intended recipient on your list, you want to make sure it is highly related to the topic which got that person to sign up on your list in the first place.
Robert Bly is a legendary B2B copywriter. He uses social media in his marketing efforts, but just to build his email list. It is his belief that email marketing trumps social media as far as sales and profit generation are concerned.
Social media is great for building relationships.
It is not so great for driving revenue. People want to be engaged and entertained on Facebook and Twitter. They are not there to be sold to. So if your social media efforts are going to be successful building your business, you have to give away a lot of great content, solve problems and answer questions.
With email, you have a one-to-one conversation.
The Direct Marketing Association understands just how powerful email marketing is. Their extensive research shows that a smart email marketing plan delivers $43 for every $1 spent. To take advantage of this powerful marketing tool, list building beginners should practice the following 6 top tips.
1 – Make Your Opt-In Freebie Valuable, and Worth Paying For
You probably know that giving away something of value can help you build your list quickly. Sometimes though, you have a problem coming up with an opt-in gift idea. Use any of the following 14 proven list building freebies in case you are running out of ideas.
1 – Make a simple PDF. OpenOffice, Word and most other popular spreadsheet software programs have a “save as PDF” option. This makes turning any text-based resource into an opt-in bribe quickly and easily.
Email Marketing Niche Resource Guide
You have in your hands the ultimate list building resource guide. This truly is a one-stop toolkit or checklist for building your list as quickly as possible. Use the lessons, tips and tools in just 1 or 2 of the resources, blog posts, plugins or podcasts listed on this page and you are well on your way to building a large list of raving fans.
