How to Replace MS Word Smart Quotes With Straight Quotes with a MS Word Macro
(Globally) change any smart quotes (“xxxx” or yyy’s), usually used in MS Word, to straight quotes (“xxxx” and or yyy’s). Those smart quotes are often not rendered correctly by some platforms. If MS Word keeps recreating them then go to File > Options > Proofing and uncheck the AutoCorrect option.
The FREE Internet Marketing Dictionary and Glossary
A/B TESTING – The method in marketing research to test the effectiveness of marketing strategies. A/B testing starts with a control or initial marketing scenario. The control scenario ‘A’ is usually defined through several aspects (e.g. cost, color, texture, shape, fonts, site layout, web copy etc). An alternative scenario ‘B’ is created by changing the defined aspects. Subsequently, the market response from ‘A’ will be compared to that of ‘B’.
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