by Andre W. Klein | May 4, 2016 | Copy Writing
In the offline world, you’re used to seeing sales copy all over the place. In magazines, every other page is a full-page spread of selling products – usually with a visually stimulating image and a short amount of text.
You see billboards that do the same. Commercials on TV are a bit longer, but they use video and voice to convey their message. A lot of money is spent trying to convince consumers to take a chance on the products or services.
You’re going to find that writing sales copy for an online audience is much easier, even though the copy is sometimes longer than what you’ll find in an offline business strategy.
by Andre W. Klein | May 4, 2016 | Copy Writing, eMail Marketing
While your blog is a public platform for you to write on, your email autoresponder is a more private communication. You get to communicate with hundreds or thousands of people who specifically signed up to hear what you have to say on a regular basis.
That’s a pretty special relationship – they’re showing trust in you and admiration of your insight. So you want to treat that connection right so that they don’t unsubscribe.
by Andre W. Klein | Feb 5, 2016 | Copy Writing
You’ve seen how to create content that will get read and you’ve seen how to write content that will get shared.
Now it’s time to look at what really matters in terms of writing for an affiliate marketer: and that’s creating content that will get your sales. Sales copy is going to be your number one tool as a marketer when it comes to making you lots of sales and this is what will largely make your landing pages so effective above and beyond what you would be able to do with an eCommerce store.
by Andre W. Klein | Nov 13, 2015 | Copy Writing, Social Marketing
That’s how you write persuasively and combine it with the very best pricing strategies to explode your sales.
But writing is also key to getting people to your website and to building that trust in the first place. So how do you write content that will really thrive on the web and spread like wildfire?
How to Get Clickbait Results Without Writing Clickbait Headlines
by Andre W. Klein | Nov 13, 2015 | Copy Writing
ltimately, marketing comes down to sales on a larger scale. And Internet marketing is like marketing on a larger scale. To be great at digital marketing then, it pays to know how to sell something.
Thankfully though, you’re not going to be going around door-to-door but will rather be selling things remotely via sales pages and landing pages. This means using persuasive language, which is an incredibly valuable skill. This one chapter can make a massive difference to your sales and profits, so sit up straight and pay attention!
The Art of Persuasive Writing
by Andre W. Klein | Sep 20, 2015 | Copy Writing, Product Launch
he sales letter is an integral part of internet marketing and typically takes the form of a webpage. During your product launch, its main purpose is to build interest and persuade your prospects to purchase your product. It’s your ‘pitch’ to get them to click on your Buy Button.
Types of Sales Letters
Let’s take a look at the types of sales letters that you can construct for your product launch.
