Google Hangouts 4 Business 9: Checklist & Mind Map & Top Resources

Google Hangouts Checklist

Shocking Facts

• 13% of small businesses use Google+. (Source)
• Google+ reaches 38% of the total U.S. population. (Source)
• 17% of B2B marketers use Google+ in new product launches. (Source)
• There are about 2.2 billion Google+ profiles online. (Source)
• 53% of Google+ user interactions are positive. (Source)
• 70% of business brands have a presence on Google+. (Source)
• 41% of B2C marketers and 39% of B2B marketers are using Google+ to source new business. (Source)
• Thrillist Media Group (TMG) used hangouts to reach over 11 million users across the globe. (Source)
• Usage of Hangouts in enterprise organizations increased by 133% between 2013 and 2014. (Source)
• TopShop got 7,500 live views of red carpet hangout and there was an average 11-minute engagement with hangout apps where 52% were reshares. (Source)
• Regular Hangouts are free video conferencing calls with up to 10 people, done through the Google+ website or their mobile app. (Source)
• Just have your YouTube channel verified for uploads of more than 15 minutes and most hangouts run longer than that. (Source)
• With Hangout, you can broadcast for 8 hours. (Source)
• President Obama has hosted a Google+ Hangout, as have NASA astronauts on board the International Space Station. (Source)

Amazing Benefits

• Better Communication
• Product demonstration
• Behind the scenes content
• Low cost
• Accessibility
• Answer customer questions
• Offer yourself as a consultant
• Host a webinar or live conference
• Manage better meetings
• Create Tutorials

Automation Tools

1. Hangout ToolBox
2. Cacoo
3. Symphonical
4. UberConference
5. RingCentral

How your business can get the most out of Google Hangouts?

• Google Hangout Conversations
• Google Hangout Phone Calls
• Google Hangout Video Calls
• Google Hangout Apps
• Google Hangout for Mobile

The 10 do’s you have to apply

1. Create Circles
2. Solicit Twitter and Google
3. Have an agenda
4. Limit the duration
5. Respond to hangout email invitations
6. Login and join the session 10 minutes early
7. Engage and pay attention
8. Mute if necessary
9. Wear headsets
10. Avoid typing on a keyboard

The 10 don’ts you have to avoid

1. Don’t jump into a conversation
2. Don’t use Hangouts in a noisy or crowded place
3. Don’t be inappropriate
4. Don’t talk over the speakers
5. Don’t record without permission
6. Don’t forget to promote your hangout once it is over
7. Don’t forget to record the Hangout
8. Don’t forget to send a reminder of the replay
9. Don’t change the topic at the last minute
10. Don’t teach stuff that doesn’t work

Case Studies

• TopShop
• CoolHaus
• Clinique
• VMware
• Cadbury
• Toyota
• Scoot & Doodle
• National Geographic
• McNeese
• ClientTrank

Google Hangouts as an Online Marketer

1. Providing Live or Recorded Video Coaching
2. Diagnosing a Marketing Problem Live
3. Training Offline Business Owners
4. Launching a Webinar
5. Creating Video Products

Google Hangouts Mind Map

Google Hangouts Resources