Topshop
Topshop is a leading fashion brand owned by Arcadia Group. The company was established in 1964 and its headquarters is located in London, UK. It has 140 stores in international territories in 38 markets.
The company wanted to set a trend through inventive execution of its product and boost engagement.
Topshop partnered with Google+ to unlock a series of innovative online happenings. The company used hangout for their Be The Model, Be Part Of The Team, Be The Front Row Fashionista and Be The Buyers Hangouts.
TopShop also utilized unique content to provide great results.
As a result, TopShop got 4 million views across all platforms and 2.5 million views on YouTube. There were more than 400,000 Google+ views, a 400% increase. There were 7,500 live views of the red carpet hangout with an average of 11 minutes of engagement via the Hangout app and 52% re-shares.
Coolhaus
Coolhaus is a manufacturer and retailer of artisan gourmet ice cream sandwiches, also known as “sammies”, and other organic frozen desserts.
Their aim was to reach their audience via mobile, protect themselves from being labeled a spammer, and needed a robust communication tool for instant conversation.
The company took advantage of Google Mobile Apps, Gmail, Google Chats and Hangout, to communicate and engage their audience. Natasha and Freya utilized Google Apps for Business to expand their business.
With the help of Google, they expanded their business to Austin, New York, Miami and Dallas. The company was mainly using Google Apps to organize meetings and administer their 50+ employees across different locations and time zones.
Clinique
Clinique is the world’s first allergy tested cosmetics brand that was developed by a dermatologist. Each skincare and makeup product is allergy tested and are without fragrance.
The goal of company was to engage and interact with beauty fans, as well as to provide information and share content.
Clinique used Google+ to launch a new product. The company was looking for the people to follow their product, so they sent gift packs to specifically chosen bloggers and organized a live Q&A session with Google Hangout. They published the videos on YouTube and also used in-search and in-stream ads.
The results were amazing, they saw a CTR increase of 10 times and a VTR increase 16 times higher than the standard branded ad. The conversion rate was increased by 14%
Vmware, Inc. is an American company, founded in 1998 that offers cloud and virtual software and services.
The company wanted to promote its Virtual Desktop Infrastructure (VDI) that empowers IT to support end users no matter where they are or what device is being used. This solution was specifically for call centers, educational and financial services.
The company has a strong presence on Facebook, Twitter, LinkedIn and Google+. To get maximum exposure, Google hangout is used to do video calls. VMware chose a topic based on audience interest. After deciding a specific Google Plus Hangout topic, the company selected the event moderator and speaker panel.
VMware started advertising three week before live streaming. Fox maximum exposure, they also held post event promotions.
The results were great, the VDI attracted more than 400 sales leads. The ROI of the event was 1,600%. The full replay and video clips got 5,100 views to date.
Cadbury is the most popular chocolate brand across the world.
The prime objectives of Cadbury were to engage younger audiences (18-25 years), expand their prominence in creativity and innovation and attract attention from other sponsors.
To reach their goal, Cadbury opted for Google+ to offer unique content, take advantage of social extensions in AdWords and offer a one-of-a-kind participation on a Hangout with Olympic Athletes.
With this approach, Cadbur saw their click-through rate increase 17% across their entire AdWords campaign. Their Google+ profile got a steady 10,000 new Google+ followers per day and traffic also increased 7.5% from the Google URLs.
At the end of the campaign, they surpassed their initial goals of 20,000 more followers by engaging with 1.2 million users on their page via hangouts, keywords, badges and more.
Toyota Motor Corporation is a Japanese automobile manufacturing company.
The company wanted to connect with young first time buyers and use innovative technology to offer unique content.
Toyota used the Toyota Collaborator Google Hangout App campaign which allowed people to customize their dream 2014 Corolla while chatting with their friends through Google Hangout. The company also advertised social content across the world by using +Post ads.
As a result, Toyota obtained a 50% higher engagement rate than industry averages with a pilot +post ads campaign and doubled the time users spent with the new car customization tool.
The virtual test drive on Google maps campaign drew almost 100K users to its launch video.
Scoot & Doodle
Scoot & Doodle is a San Francisco-based foundation to herd audiences to meet face-to-face in a shared real-time online play space.
The prime goal of the company was to engage their customers in a creative and diverse way.
The company launched a Google Hangout app in the competitive online social space. Advertisements were focused specifically on community building and engagement with other users in their circle. Their 400 million Google+ users were already connected to their Gmail, YouTube and Calendar.
Results for the company were amazing. It built a user base of 100,000+ users and attained strong engagement with recurring users with an average time spent of 28 minutes per session. Google+ followers were increased to around 900,000.
National Geographic
National Geographic is a popular magazine that began publishing in 1888.
The company wanted to engage new and existing users to build brand awareness and increase engagement.
To commemorate its 125th anniversary, the company hosted a Hangout session for marketers. Each guest was from a different continent to make sure that every continent celebrated the anniversary of National Geographic and extend their reach to potential customers and display their plan.
A variety of methods were used by users to get in touch with the National Geographic Hangout, such as posting their questions to YouTube, Google+ or Twitter.
As a result, National Geographic gained 150,000 new members and 50 million social impressions across all the social media platforms.
McNeese State University is a small college established in Lake Charles, Louisiana.
The goal of the University was to boost exposure and face-to-face interaction over a specific time period.
The University chose Google Hangout to provide a profitable chance to reach, engage, and connect with prospective students in a virtual environment. The Google Hangout encouraged their prospective students to visit the school for a face-to-face meeting to answer the students’ questions on the spot, and offered a recorded video on YouTube to engage future prospects.
The results were great, more than 375 users attend the event, inquiries were increased by 171% from the previous month, profile page views were boosted 224% over the previous month and they’ve had more than 200 YouTube views since the event.
ClientTrack is a successful software company that wanted to integrated methods to conspire throughout the organization.
The company needed a contemporary and low cost solution to collaborate internally and externally.
ClientTrack utilized Lucidcharts and google applications to create, share and communicate their important documents to resolve problems and entirely replace Microsoft Visio across their domain. The employees participated in Google Hangouts to work together from anywhere and at anytime.
Lucidcharts and Google apps provided ClientTrack the ability to connect with more than 1300 clients who were located in North America as well as enhanced the communication among their employees.
