When it comes to digital marketing, there are tons of different social networks to choose from – each with their own advantages and disadvantages.
To cover just a few, you have:
Facebook
Twitter
Google+
Tumblr
LinkedIn
Instagram
Pinterest
Google+ is the newest kid on the block, though it’s been around for a while now and is clearly here to stay. And like blogging, it seems like this is an area of particular interest for many marketers and businesses going forward. Social Media Examiner found that of all the social networks, Google+ was the one that people were most interested in learning about. 54% of marketers are already using it and 61% plan on increasing their G+ activities.
Social media, as the name suggests, formulates media for the social sphere. That means media your business produces reaches audiences you would previously have had to pay a lot of money to reach. Consider social media use your outlet to a more cost-effective lead generating method beyond “traditional” media, like billboards, mail, etc. Social media is just smart.
But social media and social media planning isn’t easy. Younger people may have social media figured out, because “outreach” is a concept innate to people trying to navigate the world for the first time. Outreach as a concept, however, can leave many other business owners scratching their heads.
Social Media Statistics
There are more than 2 billion active social media users
74% of internet users are using social media, with women (76%) having a slight edge over men (72%).
The average American spends 37 minutes per day on social media
There are no hard-and-fast rules about which social media sites you should use. While it’s true that certain platforms work best for particular types of businesses, there are innovators in every space. With creativity and practice, you can learn new ways to use social media to your advantage.
That said, here is a quick overview of the top social media sites and which types of businesses are using them to their advantage.
