SEO Keyword Research, SEO Myths, Tracking, Social Media & Don’t Work Anymore

You could make an argument that proper keyword research and implementation is the most important, and effective, SEO tool. That is because good keyword research…

1 – Helps you rank for the right keywords and phrases

2 – Reveals words and phrases relevant to your niche that are easy, moderately difficult and difficult to rank for

Without doing keyword research, you may chase particular words and phrases that have very difficult competition. There is absolutely no reason to even attempt to out-SEO the huge websites and companies that rank high for terms like “weight loss”. After you do some keyword research, you may find that a term such as “over 50 weight loss tips” is much easier to rank for, because it has a lot less competition.

Here are a few different types of keywords.

The 2017 SEO Ranking Strategies

The 2017 SEO Ranking Strategies

In this guide, we’re going to go over SEO ranking practices that will still yield results for today. We’re at a time now where backlink manipulation the old way ie: using PBN networks, ‘buying’ links and link profiles’ using spamming machines like GSA Ranker, simply don’t work.

First, if these do work, they won’t yield long term results because Google is constantly refining their algorithm and looking to take down new networks and pages that are used purely for SEO manipulation.

Second, if you’re looking to sell SEO as a service, no serious business that’s going to pay you a fair fee wants their content subjected to potential penalties. They’d rather work with a ‘slow and steady’ agency that does things the more ‘natural’ way, then one that promises page one rankings overnight.

So what does work? Is SEO as we know it pretty much dead? Not exactly.

Google AdWords as a Research Tool

We’ve already discussed how to use Facebook Ads for PPC but this is only one type of PPC. Another network that provides a similar service is the highly popular ‘Google AdWords’. AdWords is like a mix between Facebook Ads and SEO, essentially letting you pay ‘per click’ for ads that appear on specific SERPs (Search Engine Results Pages). You choose the keywords that you intend to target, pay for an ad and then have your results show just above the organic results as a ‘sponsored result’.

SEO Basics

Alongside SEO, the other strategy you can use to promote your website and thus your landing page/store is SEO. SEO of course is Search Engine Optimization and this essentially means that you design and manage your website and marketing in such a way as to ensure you climb to the top of Google.

This can help to bring in some very targeted traffic to your site. Whereas using Facebook Ads as described earlier allows you to target people who have stated an interest in your niche, industry or product. SEO means you can target people who are actually actively seeking the item you’re putting out. In that regard, you have the benefit of timing as well as targeting.

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