List Building is an amazing tool that can help your business stay in touch. Below, are some amazing benefits, as well as some shocking facts that will help you get the most out of List Building on behalf of your business.
You built it, it’s yours
One of the very best benefits of creating and building a mailing list is the freedom that it grants you to manage it. It might happen that you manage communications with your clientele pretty well through social media sites, but what if one of those social media sites goes out of fashion?
Social media platforms come and go, but email is prevalent. You have to also consider that while not everybody is on Facebook or Instagram, everybody using the internet has an email address, so it will always be good to capitalize on it.
What’s the first thing people check in the morning? Email!
List Building is simple to use, both for you and for your customers
One of the greatest advantages of using email to communicate with your customers is its straightforward nature. Just make sure you have great content to send, and you’re done.
As for your clients, they might not know what a “hashtag” is, why they should comment on a picture, or maybe they’re just not that interested in “liking” something on Facebook and will ignore your posts, but they sure do know how to click on an interesting piece of content that you just sent to them.
You also have the advantage of getting their focus. On blogs or social media sites, users can get distracted and lost among the amount of information that they are bombarded with… even stuff that is related to yours, which may even come from a competitor!
With email, they can read from top to bottom without turning their finger in another direction. They’ll get your information in a condensed format that will only take them to where you want them to go!
List Building grants you exclusivity
When you think about what kind of content you want in your email inbox, or when you think about what individuals or companies you give your email address to, you don’t think about it as a free for all, right?
You think about it as something sacred, since years and years of receiving email junk has taught you to not expose it willingly. You have to think that your customers think about their email inboxes exactly the same way.
List Building is better for creating reminders, making announcements and selling products
Mailing lists are very good for sending out information that you don’t want to be buried under lots and lots of other trivial pieces of content. People check their emails daily, and you can reach them much more easily this way.
Reminders for events, offers, announcements, contests and miscellaneous news, like items back in stock, are best sent through email. Chances are you’ll get an immediate response, especially if you get your customers used to looking for your emails!
List Building is cost effective
Booking and maintaining a mailing list is one of the cheapest ways to market across the board. You can use a regular service and even keep it free, or you can use a paid mailing list service and make use of better and more advanced features for keeping up with your customers.
This, of course, will depend on how you are planning to reach your customers, and to make sure they get the most out of the service.
List Building is private and can be targeted
One of the best things about a mailing list, and more specifically about using email, is the privacy aspect, which people care about a lot. It works both ways, because you can directly address somebody and he or she can do the same with you.
People prefer it this way, because they can ask you something or complain to you without it needing to be on a public wall or post. You can also create a channel that can be exclusively dedicated for this kind of communications, which customers will be thankful for!
You can also target emails to certain people or groups of people, hence knowing their preferences and habits will be crucial. This will enhance how you communicate with them, and in turn will also change how they perceive you.
Shocking Facts
- 91% of online customers check their email on a daily basis (Source)
- There are more than 2.5 billion active email users worldwide, including active email accounts owned by businesses and their customers (Source)
- 68% of people said that they prefer to receive commercial communications via email (Source)
- 66 % of online customers made a purchase as a result of an email marketing message (Source)
- Only 59% of companies in the electronic commerce field are integrating their mailing lists and social media channels into their marketing efforts (Source)
- 48% of emails are opened on mobile devices like smartphones and tablets (Source)
- Emails need their layouts to be optimized for mobile devices, yet only 11% are being optimized for such devices (Source)
- 69% of mobile device users ignore or flat out delete those emails that are not optimized for mobile devices (Source)
- Around 17% of online marketers don’t analyze or track metrics from their companies’ email marketing efforts (Source)
- 54% of small businesses surveyed rated email as their top online promotional tool to drive internet users and overall customers to their web sites (Source)
- Email marketing has a higher rate of return on investment in comparison to other forms of marketing, because it turns an average profit of $57 for every dollar invested (Source)
- 7 in 10 people say that they have used coupons or discounts they received in their email inboxes, which means that 70% of people will open an email if it contains an offer and are likely to act on it (Source)
- 82% of customers open an email when it comes from a company (Source)
