Fulfillment by Amazon (FBA) is a great option for any merchants who would like to increase their shipping time, reduce the money that they spend on fulfillment, and also to reduce the amount of time that they spend on fulfillment. There are a few other benefits of Fulfillment by Amazon. These include:
Less Need for Business Operations: FBA eliminates the need for a fulfillment and shipping department. Rather than renting a warehouse and hiring a packaging and shipping team, you can let Amazon do the job for you. Between what it costs for FBA and what it would cost you to pay full time employees, offer benefits, and rent a warehouse, FBA is the more financially sound choice.
Amazon Prime: It is a fact that Amazon Prime shoppers purchase items on Amazon more than traditional Amazon shoppers do.
FBA can make it easier for Prime customers to find your products, as they will be filtered in a search for items that are eligible for Amazon Prime.
During the last quarter of the year, close to the holidays, over 1 million people signed up for Amazon Prime in just one week. This can help your business boost during the holiday season. Since most merchants do the most business during the holidays, Amazon Prime is a huge plus.
Conversions are more likely on the detail pages that are eligible for Amazon Prime. This can greatly increase your sales for the products that you sell using Fulfillment by Amazon.
Customer Service and Returns: FBA is excellent for seller who are not qualified customer service specialists. Since Amazon will handle all of the customer service inquiries and returns. This can save the seller the hassle of dealing with these issues on their own.
Shipping Speed: Online shoppers want to get their products as soon as they possibly can. FBA offers quicker shipping rates. Also, Amazon Prime eligible shipping gets the products there even faster. With 24/7 customers support and delivery tracking through Amazon, your customers will always be satisfied. Because FBA products are shipped from Amazon, they process much faster and ship quicker than items that are sent directly from the realtor. Amazon emphasizes customer service, therefore, shoppers on the site can be sure that they will always get helpful assistance when necessary.
Buy Box Share: Fulfillment by Amazon has a huge impact on key factors in Buy Box share variables. This includes shipping and the seller ratings. When you use FBA, it is a great way to increase your chances of getting a piece of the Buy Box for products. This is especially true when Buy Box eligibility is hard to achieve.
Amazon Branding: FBA stands for Fulfillment by Amazon. Amazon has worked hard to build a reputation of excellent products, easy shopping, and amazing customer service. When you align your stores with Amazon through FBA, the great reputation of the brand is lent to your online store as well, making you a reputable seller.
More Sales: According to an Amazon study performed in 2013, FBA increased sales by over 30% for over 73% of Amazon merchants who were using this program.
