It is hard to imagine anyone who is adept with the use of the internet to not know about social media sites. These are very rampant nowadays and a lot of people spend most of their online time on such sites. Good and popular examples include Facebook, Twitter, and perhaps the old Friendster.
So what use do online marketers have for social media sites? While these sites are generally used by the masses for online socializing, these can also be very effective tools to online marketers. They can be used to reach specific target niches. For example, Facebook advertisement allows targeted advertisement to users based on age, region, gender, and groups joined.
Also, social media sites can be used as blogs wherein online marketers can post regular updates about their company, products, services, offers, and such. Twitter for example is a very popular tool for companies to post regular updates.
Another beauty of this marketing strategy is how you can reach more than just firsthand customers. So if you managed to reach one person for example, you might also have access to that person’s friends, family, and colleagues. In Facebook for example, this is best represented by the ‘Share’ function.
Social media sites can also be used to create backlinks and post articles. As such, online marketers can maximize use of social media sites to generate more traffic into their main website. This can also be used for list building.
And because social media sites almost always allow readers and users to post comments, it will allow companies to gather useful feedbacks from customers and prospect customers. So to sum it up, the benefits are plentiful. If you want to succeed in online marketing, you would do well to exploit social media sites. They are currently the fad in the World Wide Web.
