You keep hearing the words sales copywriting, but what exactly is it? Sales copywriting is the persuasive texts that will have your readers take a specific intended action. Being able to write good sales copy will mean your readers will do exactly what you want them to without them realizing they were persuaded to do so.

Any aspect of good sales copy includes being engaging, clear, concise, honest and persuasive without being pushy and aggressive. Today’s readers are easily able to call out insincere sales pitches and products. Any time the reader feels duped by a company they will forever keep it in the back of their mind on a no-buy list.

Sales copy needs to be genuine and seem like you are helping the customer fulfill a need without any sleazy sales talk. You want to engage your customers as if you were having an honest conversation with them about a great new product you found and how it will improve their lives. You need to be subtle without being aggressive. You want to suggest actions to your readers rather than tell them what to do. It needs to seem like it was their idea to purchase your product, not because you told them to do so.

The customer is always the focus of the sales copy, no matter what. It should always be written in the second person only using “you” and never “I” or “we”. This will make the reader feel like you are talking directly to them. When you talk about the product, do not just talk about the features of the product, talk about how those features will improve the life of the reader. This is a very important component of writing sales copy.

The Importance of Great Sales Copywriting

So, you’ve created a great new product but how do you tell the world about it. Amazing, but telling the world about it and getting them to actually listen can be the hardest part of the entire process. If you do not launch your product properly with great marketing, all your hard work will be for naught. You need to create the perfect sales pitch to get long term sales and to do that you need to write great sales pages.

Writing good sales copy for your products is super important. Sure you can outsource it to copywriters but that can be expensive and will not always convey 100 percent what you are looking for. Learning the skills on how to write great sales copy will be an invaluable skill that will give you an advantage in launching your new products.

Not only will your website have a great impact that will easily convert leads to sales but you will also be able to create excellent sales copy to email to affiliate programs and to create a great affiliate page. You will need your own sales page in a website form to really sell your product, then subsequently you will need an affiliate page to get your product being sold on other people’s websites. You need to market your product to your customers and to affiliate programs who will promote your product further and grow your customer base.

Most people think when they have a new product they can blast it out to their current mailing list. And while this can be a great way to promote your new product and generate conversions quickly, it does not provide for long term sales leads. You need to be thinking in the longer term and the way to generate a long term marketing plan is to be creative and create a page with great sales copy that will do all the work for you. This form of marketing will give you the maximum impact and promotion for your product.

Once your sales page is up you can leave it there to do all the heavy lifting for you. You will be able to see what is working and what is maybe not working for you and tweak it so that in the future all you do is sit back and watch as your product sells. Do not be afraid if you are new to sales copywriting. In this eBook you will learn the 12 steps to help you write killer sales copy to better convert all leads into sales.

Why Do You Need To Learn To Be A Good Sales Copywriter?

This skill of being able to influence your readers without them realizing will be your greatest marketing tool. This is why good sales copywriting is extremely important and can be a difficult skill to master. Being pushy and aggressive will turn your readers away. Being obviously manipulative will push your readers away. Being dishonest will have your readers blacklist you. So you need to master the skill of being persuasive without being obvious about it.

You have your great new product and you want the world to know about it. Not only do you want your readers to buy the product but you will also want them to sign up for your mailing list. Having the write sales copy will have your readers doing both. You want to turn them into long term loyal customers so that when you launch your next product you already have their contact information from the mailing list.

Try to think like the customer when creating your sales page. What kind of information do you want to get on a sales page and how much do you want to know. How would you go about researching and purchasing any new product? It is likely that your customers will go through the same steps. You need to highlight how your product will benefit their daily lives. What do they get from it? How will it help them? The need a good reason to hand over their hard earned money to you.

You need to have great sales copywriting skills because it will sell your product. You will eliminate any hesitations your customers have about buying your product. You will convince them it is something they need in their everyday life because it will save them money, provide enjoyment, or somehow benefit them if they didn’t buy your product. You need to have confidence in your product and that should shine through in your sales page.