What Instagram is all about and how to benefit

by | Mar 16, 2016 | Instagram

Definition

Instagram is a popular application for sharing photos and videos with friends and through social networks like Facebook and Twitter. This application is meant for Tablets and smartphones.

Compared to other social networks, Instagram is relatively simple and very user friendly. It focuses exclusively on sharing and editing pictures using different filters. You can also share short 30-second videos.

As of now, you cannot download or use this application on your personal computer, although you can check it from any computer by going to www.instagram.com.

Where did Instagram come from?

Instagram was created in San Francisco, California, in the United States, in October 2010, by Kevin Systrom and Mike Krieger.

For the first time, sharing photos could be done instantly, with no cables, flash drives or software, making this application an instant success from the very

beginning, reaching over 1 million registered users in December of that same year.

The application started to get the attention of web giants Twitter, Facebook and Google. Facebook bought Instagram in April of 2012, for one billion dollars.

The name comes from the curious combination of “instant camera” and “telegram”. In the beginning, this application was iPhone Exclusive, but due to its popularity, it expanded to the Android ecosystem.

Instagram currently has 300 million registered users.

How can your offline business benefit from Instagram?

Because there are plenty of social networks used for doing business, some people wonder how choosing Instagram can help their business?

Many experts in the field have an answer for this question, and most of them agree on one key point: the success of any business starts when its founders use all of their creativity to drive the growth of the business. That’s when this wonderful application comes in handy.

Instagram offers many benefits for your business. Using this application, you can display photos or short videos to let people know about your business, its activities, its creation process, its staff, products, and so on.

By doing that, your customers will become more familiar with your business. It is important to always keep your business information up to date. This shows dedication and seriousness. Keep your business account separate from your personal account.

Instagram allows for it. A consistent name will provide better recognition for your brand, as well as a picture that can help define the activities you perform as a business. Also, add a clear description in the profile.

Carefully following these tips could help give a boost to your business.

How can you benefit from Instagram as an Independent Professional

Instagram Today, in this global society and surrounded by its great amount of information, it is possible for anyone to take their business to the next level. That’s where the importance of social networks and applications that serve as tools to perform or engage customers in any activity comes into play.

Many freelancers are looking to increase their income, and Instagram seems to be the best option for achieving that. Thanks to this application, you can determine whether your followers are connecting with your brand in a positive way. You can make use of your imagination to upload photos and make them available only through Instagram.

You can also use hashtags to increase your number of fans, thus establishing your business as a leading brand. You can use geolocation, so they can find your shop easily. Nothing’s better than to make your business information easily available for your followers.

Promoting products with creative and professional photos has always been essential for selling goods online. 67% of consumers consider detailed images,

deciding on a purchase. Instagram’s platform is powerful for this.

All of these leads, when properly implemented, can help any freelancer develop creative control over their business activities and increase revenue.

How can you make money with Instagram with online marketing?

With Instagram, there many ways to make money, you just have to organize your ideas and implement certain strategies.

First, have a targeted audience. Extensive studies show that women are 10% more likely than men to show support for a brand and are 17% more likely to act on social media. Men are less interested in buying directly on social networks.

Rates of social media activity for men and women are 33% vs. 30%, respectively.

The most active users on social networks are women, and 55% of Instagram users are women. Instagram is so popular that it has become the ideal social environment for turning followers into actual buyers.

All of this points out that for getting better benefits, it is very important to connect with the emotional side of people, and Instagram connects with emotion. For that reason, creativity should be aimed at people’s emotions, thus moving your audience through sensitivity.

This data reflects the importance of Instagram and why it is considered the best application for selling. Instagram audiences of examined brands grew 17.7% during the last half of 2015. This shows that each year, the number of followers audiences over the same period.

Instagram is being used much more frequently to establish brands and better connect with potential customers.

Top Instagram Marketing Resources

Videos

Training Courses

Blogs

Forums

Affiliate Programs

Demographics

Webinars

Infographics

Case Studies

Facts

  • http://blog.iconosquare.com/11-instagram-facts-every-marketer-must-know/
  • http://www.seemycity.com/10-fast-facts-about-instagram/

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