Disaster Fact #1: Buying Emails From Cheap $20 CDs — You should NEVER buy $20 cheap CDs that contain millions of email addresses. If you do and plan to mail to those lists, you risk your business to shut down in few days.
Disaster Fact #2: Don’t do enough research. — Who is your target market? Are they freebie seekers or potential buyers? What is your method on providing solutions? You MUST have these benchmarks before you email your audience.
Disaster Fact #3: Target everyone who speaks English. — Assumption is the key to disaster. If you want to build your business, you can’t just assume everyone needs to lose weight, make money, and have a low self-esteem. It is similar with cold calling.
Disaster Fact #4: Focus on tapping more than one sub-niche in your industry. — Remember, there is plenty for everyone. If you focus on a sub-niche within a relationship industry, you only want to focus only on one sub-niche such as how to get your ex-girlfriend back, nothing else.
Disaster Fact #5: Selling crappy products to your customers. — Never ever commit these sins in business. Always focus on great products at all times. This is especially true in the age of social media.
Disaster Fact #6: Create your pictures on your own with Photoshop. — Unless you are a professional artist, please use the professional on Fiverr.com. It only costs you $5.
Disaster Fact #7: Avoid tracking your links on every email you broadcast. — Unless you don’t care on wasting your time on sending emails, you MUST track your links on every email you broadcast. This allows you to know which email gives you the most sales and which emails are wasting your time.
