The Internet marketing business had evolved throughout years. If you are in this business long enough, you are one of those to witness the changes in the past decade. From the beginning, the Internet marketer will only offer one product to the buyers.
Moving on, today, we have a sales funnel.
Changes happenso rapidly. All things were shaped to fulfill the needs of the buyers. Thanks to the evolution of Internet that happened in the past decades, the reach has grown in an epic proportion. With more and more audience, things have to change. The Internet business has kept up to the speed of the changes and adapted to demands.
The Sales Funnel Blueprint is the latest marketing method that novice Internet marketers do not know about. If you are not using this model in your Internet business, you are indeed leaving big opportunities to waste.
In this book, I will reveal all the secret techniques other Internet marketers use to double or even triple their revenue. By just implementing the Sales Funnel in your business, you can get immediate results without stressing out on how to market your products.
Now, let’s get down to business.
Why Sales Funnel?
As mentioned in the beginning, the evolution of Internet marketing had changed from selling only one product to the model today, which I am going to further explain throughout the book. The first reason why Internet marketers need sales funnel is because relying on only one product isn’t enough anymore. Besides, we all want to go further than that, don’t we?
In the past few years, Internet marketers used to sell only one product with higher price and still can make money. However, the competition of the Internet business is getting tougher and tougher in recent times. Hence, hereby they had created the latest marketing model today by adding more products and structuring what is known as now as the Sales Funnel.
Most importantly, this is a proven technique that increases your revenue. Without any additional work, traffic or effort, you can increase your revenue just like that. What you need to do is only focusing on directing traffics to your site, getting them to buy your frontend product, and the sales funnel will do the rest of the selling.
As usual, you still have to do all the normal groundwork, which consists of sending promotional emails to your subscribers, recruiting JVs and affiliates. This time there’s just one additional element, which is the sales funnel. Set up the sales funnel in the marketplace, and let it run throughout your sales campaign. The best part is that you can make it run automatically.
Just one small difference from past method, though: It increases your revenue by double or triple almost instantly.
You can see the results within 48 hours after the implementing this technique.
The Sales Funnel Formula
After knowing why you need to implement the sales funnel in your business, it is time to understand the sales funnel concept. Here is the formula.
As you can see from the chart, the sales funnel starts with:
- Front-end,
- Upsell 1,
- Downsell,
- Upsell 2,
- Upsell 3, and
- Backend.
It’s actually a lot more intricate than that, but we’ll get to that as we unfurl each topic one-by-one.
You will hear a lot of the terms in Sales Funnel so let me introduce the terms before we get into it one-by-one in the latter chapters. First of all, the frontline product is called a front-end product. Front-end products can be said the utmost important product among the others.
Even though the selling price is lower than the others, but without opening the ‘buying loop’ through the front-end product, the whole sales funnel will not work. It’s like a portal into the dimension that is the sales funnel.
Moving on to the next element, which is the Upsell. If you notice in the chart above, the Upsell happens 3 times in the whole sales funnel. If front-end serves as the opening of the buying loop, then the Upsells are the main sources of your revenue.
Upsell is an immediate offer after your front-end product or a product that solves a forecasted problem for the buyers. The solution for a forecasted problem usually placed in either Upsell 2 or Upsell 3, because the price gets higher as we go through each tier.
The price, from Upsell 1 to Upsell 3, is lowest to highest. The price of your front-end decides the prices for the other products in the sales funnel. This will be explained later.
And then, the element after the Upsell 1 is called thedown-sell. Down-sell is the lower price version of Upsell 1. It happens right after the Upsell 1. The down-sell is basically the same product with the price reduced.
Some of the buyers may think that Upsell 1 doesn’t worth the price. Hence, this is how down-sell was established.
The final product in the chain is a Backend. Usually Backend offer happens after a few days with the follow up emails. A Backend can be in the format of webinar, coaching, group coaching, and many more. Usually the Backend product is the product with the highest price among the other elements in the sales funnel.
As mentioned, a Backend offer happens after a few days in your follow up emails to the buyers. Why? Because you’ll need a few days to build up your credibility through the other products they had bought from you and your follow up emails. Gain their trust before you offer them the Backend, this is the key to close down a Backend offer sale.
In this book, I am going to lead you through the steps on setting up your own sales funnel. I can guarantee you the instant result of increasing in your revenue within 48 hours just by adding in the sales funnel.
