by Andre W. Klein | Sep 29, 2016 | PPC Marketing
Why Facebook?
Well, simply put, Facebook is the most used social network worldwide, and it is the most effective advertising platform that any brand can use. Besides that, Facebook Offers you Remarketing.
Yeah, there are different types of ads that Facebook provides for you to precisely implement remarketing. Facebook has made it possible for you to show your ads exactly to the people you want, who had already shown interest in your business in several different ways.
by Andre W. Klein | Sep 29, 2016 | PPC Marketing
Remarketing or retargeting consists of the ability to reach people who have already shown interest in your business before, such as a purchase, visit to your website, opted into any of your landing pages, used any of your apps, or even shown interest in any particular social profile.
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
Create a strategy
In order to attract people, you’ll need to post great content consistently and purposefully.
A great feature of Facebook Pages is Facebook Insights. You can see the average time when your fans are online and schedule your posts, accordingly.
In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours to schedule your post.
Also, tools like Hootsuite and Sprout Social will help you find the data and metrics you need including the types of posts you should be using for your social media.
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
ou’ll now click on “Get Installs of your App”. With the “App Installs” objective, you’ll be able to send people to the store where they can purchase your app.
In order to create this type of advert, you’ll need to have an app already created.
You’ll see your App listed there. I created that App on a previous chapter, but I didn’t finish it. I only showed you the introduction part. It’s not finished, and not ready to be promoted with Facebook Ads, just yet.
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
First of all, click on “Promote your Page”. As explained before, with the “Page Likes” objective, you’ll be able to Connect more people with your Page.
You’ll see your Facebook Page listed again. Just click on it. Then, you’ll be able to name your campaign.
Then, click on continue.
You’ll be able to see the Audience Section again, where you’ll be able to define who you want to see your adverts.
You can create a new audience, or if you would like to target the exact same audience from a past ad campaign, you can just select a saved one.
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
Facebook events are a way for members to let friends know about upcoming events in their community and to organize social gatherings.
To create a Facebook event, just go straight to www.facebook.com/events, where you’ll be able to see all types of events you might be interested in attending. To create yours, click on Create.
You are able to create two types of events, Private Events, which are visible only to people invited, and Public Events, which are visible to anyone on or off Facebook.
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
Creating a Facebook App is quite straightforward, and will allow you to reach, literally millions of users, but it will require some programming skills on your part. I will walk you through the startup process, and I will give you some awesome resources to help you finish creating your App.
Before going there, though, do you really know what an App is all about?
About.com teach us that “Apps is an abbreviation for application. An app is a piece of software. It can run on the Internet, on your computer, on your phone or other electronic device. The word “app” is a more modern usage, but is really the same thing as a program”, designed to fulfill a particular purpose. Source
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
In part 1 we mention that, with Facebook Ads, you’ll become relevant the moment that Facebook starts showing your ads to all the right people that might be interested in your content, your software, your blog, or anything you have, based on their age, gender, location, interests and much more.
The same can be applied in your own situation. The best way to find out what type of websites you can use to advertise with Facebook Ads is by navigating the Facebook Personal News Feed.
What you’ll do is spent some time browsing your Personal News Feed, taking a special look at the ads labeled with the “Sponsored” tag.
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
There are different types of campaigns that you can create to promote your business, but before you create the ad, you need to do different things depending on what you are looking to promote.
Send people to your website
With the “clicks to website” objective, you’ll be able to Increase the number of visitors to your website.
You’ll need to have a website in order to create this campaign. There are many types of software and online solutions that can help you create a website, landing page or squeeze page, for your business.
Facebook will ask you to enter that website to continue setting up this type of campaign.
by Andre W. Klein | Jun 29, 2016 | Facebook, PPC Marketing
Facebook ads offer you many ways to create successful promotions. We are going on a tour to check the tools found on Facebook for Business Advertising to help your businesses grow enormously and guarantee you even more opportunities, traffic, and customers with a few clicks.
Page Post Engagement Ads
When you run a Page Post Engagement Ad, it will reach more people and get them to see, like, comment on or share your page on Facebook, helping to reach those people’s friends which is more organic traffic, keeping them up to date depending on their location, age, gender and interests. This way you can engage those people with follow up posts to reach your business goals faster.
