As you are ready to exploit the power of branding your business and attract massive traffic to your website, let’s create your business on Twitter in the shortest time possible.
Here are seven simple steps to exploit Skype Marketing:
Step #1: Pick up your profitable niche.
Step #2: Requirement to set-up your website.
Step #3: Choose the right affiliate products to market with Skype.
Step #4: Create High-Ticket Offer.
Step #5: Drive Traffic to Your Squeeze Page and Skype Chat Group.
Step #6: Motivate Audience to Sign-up For Strategy Session.
Step #7: Close clients at a high-ticket offer.
Let’s talk about each step carefully, shall we?
Step #1: Pick up your profitable niche.
There are “three” ways to do research:
- Use Google Keyword Planner at: https://adwords.google.com/ko/KeywordPlanner
Look into the number of searches per month. If the number of searches per month is a little over 100,000, it does show that weight loss is on high demand.
- Find out if there are advertisers on the products or services you are trying to sell.
- Be very specific on your search.
There is a difference between attracting freebie seekers and potential buyers. If you focus on *Weight Loss*, there is a chance that people are just looking around. When you focus on *Weight Loss Consultant*, those people who go to your website will fall into two categories: (A) Potential clients; (B) Potential Weight Loss Consultant;
Once you have chosen the profitable niche you would like to focus with, you can then proceed to Step #2.
Step #2: Requirement to set-up your website.
Once you have chosen your profitable niche, your next step is to set-up your website. Here’s exactly what you need:
- Domain Name.
If you do NOT have a domain name, make sure you get one from:
http://mysupercoach.com/cheapdomainname
Enter your desire domain name. However, there are two things you need to remember:
- Choose a domain name that is a .com extension.
- You must purchase a domain name that is non-proxy. — Why is that? Domain Name proxy means you do not own a domain name. It also means that if a domain name provider decided to shut you down tomorrow, they will simply unplug your business the next day.
- Web Hosting.
You don’t need a fancy web hosting services such as a private server or a dedicated hosting that costs a lot of money. However, it needs to have three different elements:
- Unlimited Domain Hosting. — This allows you to host unlimited domain names.
- Unlimited Bandwidth Capacity. — This is vitally important especially when you need to start receiving high volume of traffic to your website.
- Unlimited Storage. — Well, this feature is a must. As you grow your audience, you need to start adding more contents such as videos, PDF, software products, MP3, and much more. So, you need to have unlimited storage for sure.
Well, go to http://xmturbosystem.com/cheaphosting
Click on “Get Started Now” button.
You will see…
Then, choose… “Plus” plan. You don’t need business pro as it is unnecessary at this point.
III. Auto-Responder Account.
This is where you host your email list. Wait, I know. There are people who told you that it is a good idea to host emails on your email account. Here is some fact that you need to know:
- If you host your own email list, be ready to have your domain name blacklisted by spam assassinator.
- If you host your own email list on your server, be ready to get a warning email from your hosting company in which they will shut down your account.
- If you mail out email manually from Gmail account, you will receive warning from Gmail that your account is blocked.
- If you mail out from any software script, be ready to get your server and domain name shut down the next day.
- If you mail out from free auto-responder account, be ready to waste your effort on list building as many free auto-responder account will put the banners or ads on each email that you send out. — This will definitely kill your sales conversion.
I can go on and on about your ideas and reasons why you don’t need an auto-responder account, but this is the reality you are going to face. The question is… “What kind of auto-responder services do you use?” Well, we recommend:
1) Aweber Account.
You can get it at: http://XMTurboSystem.com/cheapautoresponder
2) Send Pepper Account.
You can get it at: http://XMTurboSystem.com/autoresponder
NOTE: With Send Pepper Account, you can use it to send post card as well as upgrade it to a CRM system in the future. This is a useful service that allows you to get to know your customers as well as sell high ticket items.
- Tracking Tools.
This is where the money is. In fact, there is a saying that if you fail to track your conversion, you prepare to fail. It is also true in everything you do. The question is… “Why do you need to track?”
- How much traffic do you receive from Facebook? If you have no clue about it, how can you know which traffic sources you need to focus on.
- How many subscribers do you receive for every subscribers you receive? If you have no clue about it, how can you get the right traffic for your business.
- Which traffic sources give you the most subscribers and sales? If you have no clue which traffic sources give you the most subscribers and sales, why do you keep spending money on advertising.
My point of asking you all these questions are really because I want you to figure out the traffic sources that give you the most money. This way, when you invest $1,000 on certain traffic sources, you know that you will get back $x,xxx.xx every single time.
Which tracking tools do I recommend? Well, go to Click Magic at: http://xmturbosystem.com/cooltracking (14-Free Trial)
You just simple click on the “Yellow Button” on the page. It works with Facebook, Social Media, Email Marketing, and much more. Basically, the sky is the limit. 🙂
- WordPress Plug-in to Build Your Landing Pages.
There are “two” ways to build your landing pages:
- Hard and expensive way. — You need to learn HTML code, Photoshop, integrate opt-in form, or you can also hire a programmer that will cost you dearly for sure. How do I know? Well, the average programmer could cost between $500 and $1,000 a pop for sure.
Here is some outsourcing companies you can use:
- http://Elance.com
- http://Scriptlance.com
- http://odesk.com
- Simply and cheap way. — You just need to choose the templates, enter your auto-responder code, and it will automatically display your website in less than 20 minutes.
Here is the WordPress plug-in you can use: http://xmturbosystem.com/wordpressbuilder to set-up your squeeze page in just few minutes.
NOTE: They have many different templates you can use. Some of the templates have been used to convert more than 40%.
- Create Form For Strategy Session.
There are “two” services you can use to direct people to sign-up for a free strategy session with you:
- Google Form. — https://www.google.com/forms (This is a free version)
- Survey Monkey. — https://www.surveymonkey.com (Free and Paid survey form)
As you have all the required resources to set-up your business with Skype Marketing. The next question is… What if you want to sell affiliate products as a way to create passive incomes for your business? What if you want to find out the mindset of your audience in which they have bought many products, but they have no way of solving their problems? Well, if that’s the case, you need to choose affiliate products that may solve your audience’s problems.
Why is this important?
You see, home-study courses, step-by-step blueprints, membership sites will never outsmart personal training program where your customers will have their problems solved by the expert, but those products can be a good guidance for you to read your audience mind. In addition, it will also help you to understand the flaw of each product. For Example: Dr. Joe Vitale was featured in the Movie “The Secret”. As the book was very popular, Dr. Joe mentioned to his audience that the movie was great, but there was some flaws in it. At that point, he introduced his program that would help his audience to “enhance” the law of attraction.
My point of bringing this up is really because you need to be able to speak the language of your customers. This allows them to see you as the authority in your niche. As you are ready to make passive income for your business, it is time to take action on…
Step #3: Choose the right affiliate products to market with Skype Marketing.
Here is the *Four* steps process to find quality affiliate products to sell:
(A) Head to http://www.clickbank.com and search for “Marketplace”.
- B) Search for the highest gravity product on Clickbank.com.
Why is gravity important?
It will indicate the sales conversion of the product. For example: If you are sending 100 clicks to the affiliate product, gravity is the indication on how many sales you are going to receive.
- C) Focus on how much money you are going to get.
There are “two” key formulas you need to be aware of:
Formula #1: How much money are you going to get on each sale?
- Product A paid 75% commission at the price of $10. It is equal to $7.50 cash per sale)
- Product B paid 50% commission at the price of $20. It is equal to $10 cash per sale)
Formula #2: How many sales are you going for every 100 visitors you send to an affiliate site?
- Product A paid $7.50 per sale. It has a conversion of 5 sales for every 100 visitors you spend. That is a profit of $37.50.
- Product B paid $10 per sale. It has a conversion of 2 sales for every 100 visitors you spend. That is a profit of $20.
Without these two components as the gauge, you may think that Product B will give you more cash for your business. In reality, you need to use the formulas above as a way to measure how much money you are going to receive from selling affiliate products.
- D) Look for re-bill as a way to earn residual cash.
Re-bill is the key for you to make monthly cash without the need to keep promoting products after products. This is the reason why it is important for you to have both residual income and non-residual income type of products to maximize your cash.
Once you have found the right products to market with Skype, your next step is create your high-ticket offer:
Step #4: Create High Ticket Offer.
How do you create a high-ticket offer your audience will want to purchase? Well, it is very simple, really. In fact, you already have the solution for sure. What is it?
Answer: Result-Oriented Offer.
What is a Result-Oriented offer? Well, it is a program that allows your audience to get the results they are looking for.
Let me share with you exactly how this works, okay?
I want you to think in term of your customer’s pains and problems. Just say you are a self-improvement guru where you want to teach your audience how to attract wealth, relationship, career, or live a happy life. The question is… “How do you solve your clients problems in the shortest time possible?”
That’s exactly what you are going to create on your high-ticket offer. Let’s talk about types of offers you can provide to your audience…
High-Ticket Offer #1: Six-Week one-on-one email coaching at $3,000.
High-Ticket Offer #2: 8-Week Transformational group coaching at $7,000.
High-Ticket Offer #3: 12 week VIP coaching program at $5,000.
High-Ticket Offer #4: 2-day intensive in person workshop for $12,500.
High-Ticket Offer #5: 12-month mastermind program at $50,000.
Regardless which high-ticket offers you choose to share with your audience, here is something you need to realize okay? What is it? It has to focus on making sure your customers receive the “results” they are looking for in business.
The next question is… “How can you create a curriculum that will help potential clients to solve their problems as soon as possible?”
This is exactly why you need to understand of “result-in-advanced” strategy. What is it? Well, it is a formula that allows you to formulate a GPS that allows you to take your clients from “unhappy & unfulfilled” individual to a “happy” camper. The question is… “How do you do that?”
Let me give you an example on this, okay?
Just say…. “You decided to teach your clients how to live a happy life. What do you think the first step he needs to do to be happy?”
Well, you can’t just tell him to be happy for sure. It will definitely not working at all. Instead, you need to give him the first lesson, that is… Ask him to purchase a new clothes, clean his closet, do laundry, shave, cut his hair, do teeth cleaning, and much more for sure.
Once you have asked your clients to do the first step, of course, the next lesson for your client is… Creating to-do lists where your client can follow on a daily, weekly, monthly, and annually. My point is… “You need to create a program that allows your potential clients to reach their fullest potential as soon as possible.”
This will help you in “TWO” ways:
- You will have an inner happiness and personal satisfaction as you see your clients receive the result they desire.
- You will have result-based testimonial from each client. This will help you to attract more clients for your business.
As you have created a high ticket program, here is what you need to do next…
Step #5: Drive Traffic to Your Squeeze Page and Skype Chat Group.
Before you go ahead and drive massive traffic to your website, there is something you need to understand…
What is it? This is what I refer to as “Two-Step” process.
What is “Two-step” process?
You see, human beings can take more than one step at a time. This is the same reasons why it is important that you choose the step you want your audience to take first. It will be either opt-in to your list (OR) add you to the Skype chat group. The question is…. “How does the process work?”
First Step: Drive traffic to your squeeze page. This allows you to turn your visitors of your website to become your subscribers.
Second Step: Ask your new subscribers to add you on a Skype chat group. Of course, it is important to use follow-up messages to tell your audience the important of communicating with other group members. This will motivate them to join the conversation.
As you are ready to drive traffic to your squeeze page, here are some resources you can use to drive traffic to your squeeze page:
Of course, There are so many different ways to drive traffic to your squeeze page. However, one of the fastest ways to drive traffic to your website would be through “Solo Ad” advertising. Why?
Three reasons, really.
- It is fast. — Basically, you can see subscribers as fast as 24 hours.
- It is headache-free. — It means that once you invest in the solo ad, you know that you will receive subscribers right away.
- It is cheaper than other advertising platform. — Well, some people claim that you can get a lot of clicks from FB ads. In reality, it will be quiet pricey to use Facebook ads in the long-run.
The question is… “How do you know which solo ad providers are great?”
Go to Facebook.com and search for “Solo Ads”. You will see…
Join the group. Read the testimonials from other buyers. Then, start small. That’s all you need to do.
Remember: You always have to start small. It means that it is important that you invest only in a sequence of 100 clicks to 200 clicks solo ads per provider.
Step #6: Motivate Audience to Sign-up For Strategy Session.
In order to motivate your audience to sign-up for a free strategy session with you, you need to be very pre-selective of the people you want to work. This allows you to work only with people you enjoy working with for sure.
The question is… “How do you pre-select the type of clients you would like to work with?” Here are the following questions you need to ask yourself:
- What kind of clients would you like to attract for your business?
- What is the characteristic of a client you want to have?
- What will it take financially to stay motivated on helping clients to reach their goal? Will $500 enough? Will $5,000 make you stay focus?
- What kind of results do you want each client to have?
- How many hours per week do you want to spend with each client?
When you look at these factors carefully, you know that NOT everyone will be your potential clients for sure. The next phase on this is… “How do you find the ideal clients for your high ticket program?”
Answer: Pre-qualify them.
How do you pre-qualify your potential high-ticket clients? Well, it is easy. In fact, here is some questions you need to ask yourself:
- Have they bought your products in the past?
- Are they desperate enough for the solution?
- Are they willing to invest in themselves?
- Are they willing to do everything it is necessary to get to where they want to be?
- Are they coachable?
As you ask yourself these questions, you know that your key to get the “dream” clients are a matter “matching” you with the right clients. You can say that this is almost similar with marriage. Some marriages are great. Some marriages are bad. However, when it comes to coaching a client on a one-on-one basis, you BETTER make sure the person you are about to coach will be the “RIGHT” marriage. This allows you to ENJOY the process and have the clients fully committed to their success.
As you understand the power of finding the right clients, the next question is… “How do you motivate the right audience to sign-up for a free session?”
Well, here is the “TWO” steps process:
- Turn non-customers to purchase your product. — It is a fact that those people who have not yet invested in your business, have no clue about your teaching style. Basically, they have no clue about you.
- Seduce customers to sign-up for your one-on-one session. — How do you do that? (1) Give them one new video lesson via Skype; (2) Do Live Q&A calls with all customers; (3) Use scarcity to tell them about your one-on-one session; (4) Drop some result-oriented testimonials from your clients.
When you utilize this process correctly, you are able to attract potential clients to sign-up for a free session with you, this allows you to simply choose the right person for your business. This is also the reason why you need to learn how to…
Step #7: Close clients at a high-ticket offer.
How do you close clients with a high-ticket offer?
Well, let’s just say you have 50 potential clients sign-up for the free session with you. Instead of jumping into conclusion that many of them will purchase from you where you start counting your dollars, here is some questions you need to ask yourself:
- Does the potential client look motivated to you?
- Do the potential clients have the right investment?
- Does the potential client look like someone you can help?
- Do you have the confidence that you can solve his problems in XX days?
If they are not in any of these three categories, you don’t want them to talk to you on the phone for sure. Why is that? Again, your time is your precious asset. Try to talk with 50 people in one week in which it will take you between 30 to 60 minutes each, see how much time you have left to work on your business?
This is why you need to utilize the “pre-selective” process.
When you do, you will probably ended up with 10 to 12 extremely qualified candidates, this is when you are going to set-up a one-on-one session with you.
The next question is… “How many hours should I talk with each potential client?”
Answer: 30 to 60 minutes.
The question is… “What should I talk with them?”
That’s simple too.
All you need to do is to go over the information they have shared with you. It could be the pain about certain problems they face. It could be about the problems on certain techniques they use. It could be…. (Let your potential customers speak!)
At the end of the conversation, all you need to do is… “Sell your audience the solution which in this is your high-ticket program”
Just think about the impact you are going to have IF you have 5 to 6 coaching clients at the price of $5,000 each. That’s an extra $30,000 per month for your business. That’s all you have to do.
As you are ready to add an additional $30,000 per month for your business, start implementing the process I have shared with you on this guide. This allows you to work less, make more, and enjoy more time with your family. 🙂
