I’ve just got this nice SEO (Search Engine Optimization) Checklist from my fellow Warrior Forum member Doug Perkins. I thought Ishare it with my readers.
So, what is the biggest internet marketing method? The answer is simple, its search engine marketing, which is an EXTREMELY competitive area. I will now present to you a “mock” scenario that happens when new marketers enter the twisted jungle of search engine marketing. Some new marketers will give it a try for six months, and after they don’t receive those frontpage rankings that they so desperately hunt for, they flat out give up! My mission is to provide you with a concise “outline” of *ALL* the seo strategies out there, because it’ll be a crying shame if you don’t implement them.
SEO Keywords Checklist
- Make sure that your website is optimized for targeted keywords that will make you money. If you’re selling a product, it’s typically a good idea to target a narrow keyword as oppose to a broad one.
- Include your keywords in the h1, h2, and h3 tags of your xhtml document.
- Make sure that your keywords appear at least once in the title tags of your documents.
- Make sure that you have keywords in the Meta tags of your document. Yeah, Google doesn’t delegate much prominence to keywords in these tags, but other search engines DO, and it helps Google classifying the page.
- Make sure that your targeted keywords appear within the first 500 words of your document. Make sure to utilize keyword density proportional text on your website’s content (1-3% is sufficient)
- Register a domain name with your targeted keywords in them.
- Develop web pages whose primary focus is to solely rank for your targeted keywords.
SEO Indexation Checklist
- Build a page for your company in Wikipedia with a link back to your website in the citations section.
- Make sure your website is indexed in Google, or submit your website for inclusion in here.
- Make sure that your website is indexed in Yahoo, or manually submit your website for inclusion in this network if it’s not already in there.
- Make sure that your website is indexed in Bing.
- Make sure that your website is indexed in MSN.
- Make sure that your website is indexed in Ask.
- Submit your rss feed to feedburner.
- Make an xml sitemap for your website, and submit it to Google.
- Make a technorati account, and claim your blog.
- If you have a static website, and add new content that you want to get indexed, then make sure to ping it after your website is updated. If you’re using an open source blogging platform like WordPress, then this is done for you automatically.
- Make sure to add keyword related content around the area that you insert your images.
- Place keywords in the anchor text of your links.
SEO Quality Checklist
- Make the navigation layout of your site easy for web visitors to flow through.
- Write a detailed alt tag description for your images.
- Make sure that there are no broken links on your website, as this will make it very difficult for your website to get indexed by the search engines if it does.
- Make sure that your website uses proper xhtml and css code that conforms to w3c standards.
- Find a reliable webhost. If you’re using a shared server, then you are putting your search engine efforts in danger! The reason for this is that share servers share the same exact ip as several other websites. This means if one website gets banned from a network from spamming, then this could affect your website as well!!
- Spell check your website. If you misplace keywords, or write their wrong format, then this could affect your search engine rankings for the negative.
- Check your website to make sure that it appears fine in all the major browsers such as Firefox, Internet explorer, and Google chrome.
- Have unique title tags for every page of your website.
- Have unique meta tags for every page of your website.
- Bigger is better. Try and add as many quality pages on your website as possible, because the more quality pages you have indexed in the search engine equates to more free website traffic.
- Make sure that your website has search engine friendly URL structure. Not having one could equal serious indexing problems!
- Never have pages on your website with the same content as this will get you slammed by Google.
- Immediately delete all empty pages from your website. Having several empty pages on your website will get you pummeled for duplicate content, because the pages have the same exact content on them, which is NOTHING.
- Use rel=”nofollow” if your linking to pages that are of questionable authenticity.
- Don’t stuff keywords in your website, as the result will not be satisfying in the search engines!
- Make sure to not put too many low quality outgoing links on your website.
- Make sure that your website doesn’t have too many heavy graphics, as this can slow down the rendering and indexing of your website.
- Make sure that your website is built with tableless css for optimal rendering.
SEO Off-Site Link-building Checklist
- Implement a link building strategy! Links are how individuals get from one website to the next via the World Wide Web.
- Add your website to niche related forums that allows signatures.
- Submit your website to the DMOZ.
- Create a yahoo group for your website.
- Donate money to charities, and provide them your website so that they can link back to it.
- Sponsor a WordPress theme.
- If you utilize open source technologies, then donate money to them because many of them will put your website logo on their sponsor’s page, with a link back to your website.
- Add a blog to your website if you don’t already have one.
- Try and get links from authority networks such as .edu websites.
- Try and get links from .gov websites.
Other SEO Ranking and Traffic Tips
- If you are trying to target a certain demographic, then it’s a good idea to get the country ccTLD for that domain name.
- Try geotargeting if you want to access a local demographic — the competition is a whole lot less competitive this way.
- Translate your website using the Google translation tools.
- Submit your website to the most popular Asian search engines, such as Baidu.
- Fine tune and make the changes to the pages that you want to rank for so that you will be able to gain more search engine presence. From my experience, most internet marketers are not implementing even 30% of the material that are known common SEO facts. Things like this are easy to forget, so it’s important to make the proper changes.
Doug creates greate quality content (although not allways professionally formated ;)), and he is giving away 300 traffic tips here…
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