The internet has revolutionized small businesses and taken them to the next level. Nowadays, it is possible for anyone with an internet connection to create profit online by marketing products to eager, targeted buyers.
The best part is that you don’t need a big wad of cash to get started – the internet marketing game is low cost, with sky-rocketing profits! While affiliate marketing is a popular option for people who just want a little extra side income, the big bucks come from product launches.
This will be the focus of this book – helping you create and refine your product launch, so that it becomes an irresistible offer that can’t be refused.
We’ll guide you through market research and how to create a digital product for your launch. You will also learn how to write and produce a sales letter that will grip your audience and coax them into purchasing your product. You will also discover the tactics behind successful promotional and marketing materials.
Later on, you’ll learn the sales funnel secrets to boost your earnings per click. You’ll also find out how to make your Joint Ventures and Partnerships more profitable, so that you’re always on top.
We’ll also tell you how to optimize your product launch so that you get the most out of it – from your pre-launch marketing strategies to even timing your launch. And in the final chapter, you’ll learn how to boost your sales and make your product launch a sure-fire hit using specific, tried-and-tested techniques.
Now, before we go into all that, let’s cover the basics of any product launch.
Products
Product launches are not a new innovation – they’ve been going on for ages. Launching your product online is something which you can successfully do as long as your product and marketing efforts are in sync.
In internet marketing, when we talk about product launches, 99% of the time, we mean digital products. Think products like e-books, video tutorials, online courses, software and online membership sites – anything that is downloadable or accessible via a computer browser.
You don’t even need to create the product from scratch if you don’t want to – you can purchase Private Label Rights (PLR) material online. These are products which you can purchase and, in most cases, resell and claim as your own. We’ll discuss these further in the following chapters.
Why You Should Create A Product Launch
There are many other business ventures which you could take on in this day and age, so what makes product launches so great?
Fast Results & Flexibility
Firstly, you can get fast results and work flexibly. This is a point that doesn’t need much explanation – we all know that product launches can bring in crazy profits, within just a few minutes! Because your product is launched on the internet where there are millions of people online at any given time who are only a few clicks away from purchasing your product, it is insanely easy for your earnings to snowball within the first couple of hours of your launch.
On top of this, product launches give you so much flexibility – you can craft and prepare your launch from home, a café, while you’re at your day job or even while on holiday! With all the tools you need for your launch being accessible via the internet, you don’t need to ever worry about being caught off guard. You can launch your product with just your laptop and a stable internet connection.
Not only that, you also have flexibility in terms of configuring your launch – with websites like JVZoo, ClickBank and Warriror+ Plus, you have so many options and customizations which you can use to tailor your product launch effectively.
Low-cost
Another benefit of launching your product online is it is a lot cheaper than launching physical products like t-shirts and books. If you think about it, creating and launching a digital product costs next to nothing.
When it comes to creating your digital product, sometimes all you need is Microsoft Word or an equivalent – tools which any basic laptop or desktop readily has. And by creating just one digital product, say a PDF format e-book, you can sell it to thousands of customers – it’s like a one size fits all kind of situation so you have no need to reproduce the item again and again.
As for launching your product, a lot of websites will allow you to launch and promote your product for free in exchange for a small commission fee on each purchase. What this means is that you have no risk of losing any money – because even if your product doesn’t make a single sale (which is a real rarity in this business), you won’t be charged or penalized in any way.
Immediacy & Ease Of Purchase
Another awesome thing about product launches is that products can be delivered to your customers with just a few clicks of a mouse or If you have an autoresponder set up, your digital product can be forwarded to your customers instantly! This is a huge deal when compared to physical products, which sometimes take weeks to ship and tend to incur high shipping costs.
Your customers will receive their products in an e-mail or download within seconds of them completing their purchase – which is also something that can be optimized for ease of use.
When you launch your product, say on JVzoo or ClickBank or Warrior+ Plus, you will be able to customize the payment process to make it extremely easy for your customers. With the help of buy buttons, PayPal and autoresponders, customers can purchase your product without any hassle.
Build Your List
Your e-mail list is one of the most important aspects when it comes to your online marketing success. And the best way to grow your list is by launching products online. When someone purchases your product, you will also get a hold of their e-mail address, which you can add to your mailing list.
Through a list, you get to identify qualified leads, build relationships and most importantly, have a market that you can tap into whenever you want. Product launches help you add fresh leads to your list.
These e-mail addresses are valuable because for all of your oncoming products, you will have people who you can market to immediately by sending them a simple e-mail. A list gives you on-demand traffic whenever and wherever you want traffic to go. And it’s not only helpful for just your own products – this list can come in handy if you are also an active affiliate marketer or engage in ad swapping.
Sell all your other products and services
Creating a product launch also lets you sell your other products and services. Usually, a buying frenzy ensues when you send your prospects through your sales funnel, after carefully selecting your upsells and downsells.
With upsells and downsells, you can entice your prospects to purchase some of your other products – this means that from the launch of a single product, you are able to also market one, two or even three other products to your prospect. That means you have the opportunity to further increase your profits.
Build Your Credibility and Affiliate Network
With the high quality content that you create and subsequently launch, you get to increase your credibility. You can solidify your status in your niche as a reliable expert.
On top of this, product launches are great ways to generate new partnerships and business relationships. A successful product launch will not only get the big players in the market interested in what you have to do and say, but there’s also the high chance that you will be able to greatly expand your affiliate network. It’s one of the many reasons why product launches are too lucrative an opportunity to say ‘No’ to.
How to Launch Your Product
In a nutshell, there are five key steps that are involved in launching a product.
Firstly, you need to create your product. This includes conducting your niche and market research before you start actually creating a product. As mentioned earlier, you can also look for re-sellable PLR products. PLR products listed on online marketplaces will usually come with a list of rights. So before you make a purchase, just make sure that the product you are purchasing also gives you the rights to reselling.
Once you have your product, you need to plan and create your sales funnel. A sales funnel is a great way to get your prospects to purchase your other offers. For most internet marketers and vendors, the sales funnel is where they get the bulk of their profit. Once you’ve set up your sales funnel, the traffic from your launch will immediately flow into it, which will help you generate even more sales.
For Step 3, you need to create your sales letter and sales page. The content of your sales letter is very important in getting people to purchase your product. Once you’ve produced your sales letter, be sure to also set up your sales page and ensure that all the links are working fine.
You can then move on to finding affiliates. These are the people who will help to promote your product in exchange for commission. This is the way to generate crazy traffic during your launch – if you only promote to your own followers and leads, you will not get the best results. Using affiliates helps your launch reach a wider audience and is therefore vital to your launch success.
Once that’s done, you need to schedule and send out promotional emails to your list. There is an art to this, so that your e-mails get opened and aren’t just brushed aside or worse – labeled as spam or junk. Be very particular when creating these e-mails, as they can really help your product sell well.
Where to Launch Your Product
Now that you know the basics of how to launch a product, let’s take a quick look at where you can launch your product.
While you can choose to launch your product independently, many online businesses choose to launch their product through an online marketplace. This is because it’s really easy to customize your launch, plus with so many affiliates concentrated on these sites, it’s a great opportunity to create hype for your product. There are 3 main platforms which internet marketers flock to, namely ClickBank, JVZoo and Warrior+ Plus.
One of the best things about ClickBank is the marketplace. Having your product listed in the marketplace is a great way to keep the buzz going, especially if you get you product to rank highly. The more interested people are in your product, the higher ranked your product will be – this means even more visibility and opportunities.
ClickBank is also a great place for you to launch your product if you aren’t too picky about your affiliates. If your product is listed in the marketplace, ClickBank allows anyone on its site to become an affiliate by simply generating a unique affiliate link.
If you are a little more particular about who promotes your product as an affiliate, you might want to go with JVZoo. JVZoo allows you to have complete control over who becomes an affiliate for your product, as you need to manually prove interested affiliates. With JVZoo, you can have interested parties message you first before you approve them as affiliates.
Another great thing about JVZoo is, comparable to ClickBank, it is a lot easier to use and they can host your product and sales page for you. This sort of gives you a one-stop checkpoint when you want to launch your product. Also, there is no upfront fee for launching your product on JVZoo. And, if you choose to, your product can be eligible for JVZoo’s Pick Of The Day, which basically translates into even more visibility for your product.
As for our third option Warrior+ Plus, this is the best place to go to really exponentially grow your affiliate network – it has loads more affiliates to promote your product. And, like JVZoo, you also have the chance of your product being selected as pick of the day, which will surely attract even more affiliates.
While Warrior+ Plus is a little older and not as user-friendly as ClickBank or JVZoo, in truth, the greatest value in launching your product on Warrior+ Plus is it is very saturated with people from the Internet Marketing niche. So if you are in that niche, Warrior+ Plus is the way to go – especially if you want to start getting your name out there.
