Generating a lead is generally means initiating a relationship with your customers. Leads can be generated with the help of traditional advertising, event marketing and other digital marketing tactics to get audiences’ email and other contact information.
WhatsApp is also play an important role in order to initiate a lead. Here are some tactics to start generating leads via WhatsApp.
For beginners:
If you are a newbie in the market, you can start with mobile device contacts to promote your business. Using WhatsApp for businesses doesn’t require any database or list of clients. If you have running Facebook page, you can ask them to add your WhatsApp number for their assistance. This way you will able to generate more potential leads. You can create a list from those leads or segment them into multiple groups as per their interest.
Messaging:
As being a local business owner, you can use WhatsApp to initiate the initial dialogue about your new products, offers, promotions and events by sending messages to your customers directly. You can instantly send your audience to your website landing pages that includes an opt-in form. Potential audiences who are intended to buy from you will fill their contact information and opt for your newsletter.
Profile Picture:
Take advantage of profile picture to promote your offer and giveaway and also send an instant message to inform them about the product. You can include business logo, product information, and WhatsApp number to contact. The audience who want to know more about your product and services will contact you via WhatsApp to get a direct response from you. Thus you can build a list of prospective customers.
Use Groups for mass communication:
Creating WhatsApp group is a great way to promote your product and services to a mass audience. You can segment your audience by grouping them according to their interest, geographical location and demographics.
After defining your audience into group, you can offer products and services accordingly to convert them into sales. Share website link, alerts about new products, testimonials and events into the groups. Sharing information encourages audience to go through the websites.
Promote WhatsApp:
Businesses and marketers can promote WhatsApp number on their website, blog and social media platforms. You can also use a button for “Request a call” or “Chat Now” on your website so that users can directly call and chat with you by providing their contact number. With this method, you will get quality leads for your business.
