Consider these vital Instagram marketing ‘dos and don’ts’ to guide you as you head forward in your efforts.
DO engage with your audience, respond to comments and generally stay active.
DON’T let your account become a ghost town with no new photos and no new comments or likes.
DO use your real-world networking to help enhance your Instagram efforts.
DO put real thought into your images.
DO consider using stock images when you’re at a loss, such as those from Compfight.
DON’T upload content that doesn’t gel with your mission statement, your tone or your niche. A consistent and strong brand identity is key.
DO create a good logo to use across all your social media.
DON’T be too salesy or pushy. Instagram is not the place for that.
DON’T measure your success based on conversions – Instagram is about art, expression and the personal touch.
DO think about the lifestyle you want to portray and the emotion behind that.
DO look for the beauty and the artistic opportunity in everyday activities.
