A lot of data shows that the best time to post on Instagram is at 5 PM on Wednesdays. This may or may not be true for your page. Depending on your topic, the demographics of your followers and other things specific to your niche and content, Wednesday may or may not be a good day for you. Most Instagram users are between 18 and 29 years old, so thy will probably be in school or at work during the day. Because of this, a lot of users find after 5 PM is the best time for engagement on Instagram.
Also, 60% of the top brands on Instagram use the same filter for every post. There is a school of thought that using the same filter over and over means your audience learns what to expect over time. This could make your followers and other people who view your content feel more comfortable with your photos. By the way, if you are deciding on which filter to use, Clarendon, Gingham and Juno/Lark are far and away the most popular.
Analyzing your marketing efforts on Instagram is really easy. You have access to what Instagram calls Insights if you build a business profile as opposed to a personal profile. This is all the relevant data about your page. It lets you know how your marketing efforts are paying off. This is a free service Instagram offers.
After a while, you will notice what types of photos get the most likes and the most comments. Start taking more of those types of photos, or collecting them online. The same will be true with filters, captions, and comments you make on other photos. It would be wise to keep an Instagram journal where you diligently record the time you post, what hashtags you use, the exact caption you add and any other relevant information.
This way you can maximize your marketing efforts, and make sure you are spending your time working on the things that will be most profitable for you. Buffer offers analytics tools for a low fee that do a really good job of sorting all of your content by the most likes, comments, most popular, etc. You can customize your time-frame so you see exactly if your marketing efforts are paying off or not.
