A good entrepreneur knows that selling doesn’t stop after a transaction is made. Not even after all the Upsells.
For this module, we are going to discuss on the follow-up emails. This is, of course, technically part of the sales funnel, as well.
What Are Follow-Up Emails?
Follow-up emails are emails sent to the buyer after the purchase is made.
Usually, after a purchase is made, the buyer would receive a “Thank You” email from the vendor. This expression of gratitude is a good way to start a good relationship between the customer and the vendor. However, that’s not the only reason for sending follow-up emails.
In the “Thank You” email, the vendor should also include contact details or help desk should any problem arises from using the product. This includes all your contact details, of course.
So, how many emails should you send? The best is actually to send four emails to the buyers for one sales funnel.
However, you shouldn’t be sending them all at once! Each of them should be sent at a few days’ intervals. There is a rhythm in marketing that you should follow in order for your products to sell. You do not want to annoy the customers by spamming them with emails.
1st Email: Thank You
The first email you should send to the buyers is the ‘Thank You’ email.
This just an expression of gratitude to the customers for purchasing your product; a token of appreciation.
But it should also contain your contact details and refund policy for the product.
Example:
Dear [customer],
Thank you for purchasing [product name]! We hope you enjoy this product and we wish you all the best in using it.
If you have any problems with it, and we doubt that you will, you can contact us at [vendor email]. We have a 30-day refund policy should you feel dissatisfied with our product.
Good luck and thank you!
[vendor]
It’s best not to sell them anything here (yet) because they’ve just been through the Sales funnel and you’ve already done enough selling there.
You can even give them a receipt here, as well. It’s best to have the receipt attached to the email instead of it being part of the email.
2nd Email: Tips
For the 2nd email that you send to them, it’s all about using the product. Just give them a little bit of pointers on how to utilize your product to the fullest.
Example:
Hey [customer],
How’s the [product] coming along? Here are some tips for you:
* [tip #1]
* [tip #2]
* [tip #3]
We hope you get the best out of this product.
If you have any problems or enquiries, don’t hesitate to contact us at [vendor email].
Best wishes,
[vendor]
Of course, as the vendor, you’d want your customers to be happy with your product and services. Sharing them tips here is a great way to do that.
Again, your customers would appreciate the gesture, thus, strengthening your buyer-vendor relationship. This will pave the way for you to be a trustable and respected vendor.
Also, as a vendor, you should have deeper knowledge on your product and how a customer can use the best of it and take it to another level.
3rd Email: Hidden Tips
Just like the previous email, share some more tips here.
For example:
Hey [customer],
How’s it going? Here are some more tips for you to use [product].
* [tip #4]
* [tip #5]
* [tip #6]
We hope you get the best out of this product.
Should you have any enquiries or problems, please do send us an email at [vendor email].
Thank you,
[vendor]
Here in this email, just share some tips that you might have left out in the previous email. Sell these tips as ‘hidden tips’ so that the customers would feel appreciated.
4th Email: Unannounced Bonus
The fourth email is where you offer them the unannounced bonus, which is the big-ticket Backend offer.
Having a big-ticket Backend offer is a great way to maximize the sales funnel. It is the most valuable product in the sales funnel and it also can generate the most profit.
It is tempting to sell this big-ticket Backend offer immediately after the sales funnel. However, because this product is so valuable and pricey, you need to offer them a few days after the actual purchase. The best wait is 3-7 days after the purchase.
Example:
Hello [customer],
Great news! I have this bonus to offer you that is exclusive to buyers who are truly serious about [product].
Introducing the [Backend product].
Now, this is only offered to people who are really serious, though. I do not offer it to anyone else. With this product, you can:
* [feature #1]
* [feature #2]
* [feature #3]
Get this product here: [product page link]
Best wishes,
[vendor]
To sell a big-ticket Backend offer requires patience on your part. You have to gain the buyers’ trust. You do this by making them happy with your product first.
The previous two emails sent are for this purpose exactly, so that they’re happy with the product you’ve sold to them and they grow to trust you as a vendor.
5th Email Onwards: Promotional Emails
The fourth email was the last of that sales funnel. The fifth email and onwards are promotional emails for other products that you might have. By now, you should know the importance of saving email addresses of your customers; for selling future products.
