WhatsApp has been getting more attention since Facebook bought this messaging service application. The service has revamped the way phones have been utilized for advertisement. Taking advantage of WhatsApp, communications are becoming more targeted and distinctive between businesses and customers.
Using customized messages, WhatsApp is a great way of advertising for brands to maximize the benefits of their marketing efforts.
WhatsApp for interaction:
WhatsApp can be adopted as a tool to directly communicate with the persons whom you already know. You can take advantage of WhatsApp to send images, video and text messages of new products to your current clients.
The interaction needs to be one to one, as the audience doesn’t like to be part of a WhatsApp group. One-to-one communication makes them feel special and builds the trust of the customer in your brand.
Create mutual communities of like-minded people:
Take the initiative and create WhatsApp groups of distinct audiences. You can create groups on the basis of their geographical location, interest and demographics. You can also limit the room of your WhatsApp groups such as how many people will be in one group. After doing the complete process, start sending messages to the group.
WhatsApp to organize people:
WhatsApp is most favored by users to communicate with people they know. Take benefit of this fact and use WhatsApp to gather people for a specific cause or an event. Invite people to join the event by sending an invitation on WhatsApp and request them to share it among their WhatsApp group to increase your audience. The more people share the event, the more your audience will grow.
Display a product as profile picture:
To advertise your product via WhatsApp, you can send a news alert but you can make it much better by uploading the product image as profile picture and updating the status so it provides some information about the product. Placing a website URL in the status can also works great to promote your brand.
Revamp the WhatsApp content.
Before sharing an image or a video file via WhatsApp, you need to ensure that the size of file is small so that more users are able to download the file. Because people are more likely to watch a short video on WhatsApp instead of watching a lengthy video.
