A blog is fairly easy to set up. The most important thing is usually the functionality. Will
visitors find it easy to access the content that they need? Will they find the content useful?
How easy is it to use the different icons available on the site? These are some basic
questions that one must ask before setting up a blog. It therefore calls for a user-friendly
interface that can appeal to the different types of people that access your blog on a regular
basis. Over the last five years, blogs have become very popular. Not only have they given
several aspiring content creators a platform to grow their talent, they are also a part of
social media that makes communication and reaching of a target audience easier. What are
some of the principles to observe when using your blog to run affiliate marketing
campaigns?
1. Create a good first impression
What sort of vibe will visitors receive when they first visit your blog? This is important
because it sets the entire tone for subsequent engagements. Good first impressions will
encourage visitors to read the blog content and even click on the affiliate links. You
therefore also have to focus on the design so that it’s attractive and user-friendly. Too
many cluttered advertisements send the wrong signals to visitors. The first thing that will
come to mind is that you are only after making money. Let the headlines and lists portray
the blog as a place where visitors can actually find useful information.
2. Content before affiliate link
It’s like building a relationship. It takes time and a little convincing. Create content that is
useful to the customer before guiding them to an affiliate link. The information provided
will be enough to build trust and convince them to take a look at what the blog is
promoting. You should also make sure that the content created is tied to the product being
promoted.
3. Promote genuine products
There is nothing more difficult to rebuild than trust once it’s lost. When customers click on
the affiliate links and then end up buying the products, they are in actual sense buying your
advice. You convinced them that the product was great and that’s why they made the
decision to purchase. If their expectations are not met, you will be viewed as a liar who is
only out to enrich himself or herself. Promote only genuine products on your blog, more so
those that you have already used. You can try and describe them well and at the same time
share your experience.
4. Focus on what brings you the most income
Do not fill your blog with adverts that will not bring you any meaningful income. Focus on
brands and products that will give you reasonable commission. After all, the reason why
you are carrying out affiliate marketing on your blog is so that you can make some cash.
5. Make use of a tools page
Such a page on your blog consists of useful links to products or websites that are related to
your area of specialization. Visitors can find these links helpful and discover products that
they were originally not looking for. It’s a win-win situation.
