As you already know that the front-end product will be your frontline product. It is important to make your front-end irresistible. The front-end offer has the most important role among the others in the sales funnel, because it is going to get people in and get the ball to roll in the sales funnel.
Without an irresistible front-end offer that opens the loop, no matter how great your Upsell offer is, or how great your Backend offer is, people is not going to see it. So, it is really important to make sure they get your front-end offer.
You’ll learn some key concepts of front-end product along the way in this chapter, but having the irresistible front-end offer is the cornerstone of a successful online business. When the front-end offer makes the first sales, you can make multiple sales by putting them through the sales funnel.
Your front-end product is your first product that you are going to show to the subscribers. It is basically presenting the first impression of your sales funnel to the people that click in to your sales page. This is why an irresistible front-end product is so important to keep things rolling.
While a bad front-end could ruin the whole funnel, a great front-end could attract your subscribers to buy throughout your sales funnel.
A front-end product is usually sold in a lower price. Its main purpose is to attract the subscribers to click on the “Buy” button.
Indeed, a product launch is really intense. While the launch is happening, you must be there standby to make changes. Most of the time, price issues would be one of the common factors that causes a low selling rate.
Hence, I strongly recommend you to keep on tracking the price of your front-end product in the launching of your products in your sales funnel. It is a time-tested price range for the front-end, from the lowest of $9.97 to $37 and so on. However, there is no hard and fast rules here, you can always tweak the price accordingly.
Now, you may be thinking that quoting your front-end product in low price couldn’t generate huge revenue even with a thousand or more sales. With 100% commission given out to the affiliate, where does the profit come from? But, do not worry about this. The real money doesn’t come from your front-end. It comes from your Upsells and Backend.
Hope you now understand the whole concept of the sales funnel. The front-end usually cannot bring you any profit, because you will offer your affiliate a 100% commission. The front-end serves only as the opening of the buying loop. This is why you need the sales funnel.
Criteria of Front-End
To create a front-end offer that is irresistible, you must first make it a product that has mass appeal that could generate huge amount of sales. Before you decide on what kind of topic you are going to use for your front-end, do some marketing research. First, understand what kind of market you are going to cover, and then research on the customers in the niche.
The research is crucial, because in different kinds of niche, you’ll meet different kind of customers with different mindsets. If you could first put yourself in your ideal customers’ shoes, attracting traffics to your site and generating big sales isn’t too far from you.
First of all, target a larger market like Internet marketing niche, or personal development niche. Both these markets could be potentially big for you to generate sales. Identify the market, and the front-end product that you can sell to them. When you are able to target them, your front-end offer is going to make massive sales.
The second criterion of a front-end product is, obviously, an evergreen topic. The evergreen topic means the topic that will attract more people buy, and it last for a very long time. People will still need the product regardless what kind of business they are in.
For instance, in the Internet marketing niche, lead generation methods would be an evergreen topic. Regardless of what kind of Internet businesses that they are in, they will definitely need to get visitors and subscribers to their website. This is a topic that will not grow old, especially for email marketing. A product vendor will need it, and so does an affiliate, as long as it involves email marketing, they will need your product to grow their list.
For this session, to decide what kind of topics are the evergreen topics, you’ll need to study on your ideal customers as well. Do not hesitate to invest your time to conduct this kind of research on your customers’ preferences, because this will definitely help in your sales funnel, both short-term and, most importantly, long-term. I will not teach you much on how to conduct the research in this book, because it is another topic altogether that will bring us astray from the sales funnel.
The third criterion of a front-end offer is a topic that can solve an immediate or urgent problem. Think about it, why do people want to buy your product? It is all because they need a quick solution to solve their problem. If your product can solve their problem immediately, they are what people will look for.
When you are offering the solution for their problems, you are in fact implementing the skill to use emotional enhancers in your products.
The emotional enhancers included:
| Wealth/Money | Happiness |
| Security | Health |
| Power | Recognition |
| Love |
Of course, there are many more to be listed down. The listed ones here are the most effective emotional enhancers that you couldmake use of. When you are brainstorming for the next idea, always remember how to apply these in your product.
What you can do before you fix the topic for your front-end is to ask yourself few questions:
- How can I enhance this product and make it irresistible?
- How can I push the emotional buttons that everyone has?
- How do the emotional enhancers apply to this product?
Bear in mind that you may mix and match the emotional enhancers. It is not necessary to put only one each time. To make your work simpler, I already prepared a checklist for you. When you are brainstorming ideas for your product, follow the checklist. Write down every single idea that pops up in your mind and discard them only after a long and thorough consideration.
Format of Front-End
Your front-end product can be in many forms, such as e-book, videos with a compilation of transcripts, graphics, and many more. If you are familiar with the marketplace for digital products, these are the 3 common formats that being used for years. As I already mentioned earlier, understanding your target market is really important.
The more you understand about your target market, the more you are familiar with their preference. For instance, for the Internet marketing niche, people there in the market couldn’t afford to spend too much time reading. The ever-changing environment and platforms in the Internet marketing niche doesn’t allow them to spare their time.
Hence, most of them prefer to have videos and transcripts instead of a book. Once again, this is not a ‘must’ rule to follow, you can offer e-book as your front-end as well.
Writing an e-book brings more advantages to you compared to publishing a physical book. It saves you from the tiring logistic work to publish the book, as well as saving you some budget to be used in other important tasks.(Not to mention, the trees will love you for it!) All you need to do is just write the content, upload the file. That is just it. You can see how convenient it is to write an e-book.
However, here’s a tip for you. After some time of publishing e-books, you can repurpose the e-book by turning it into a physical book and sell it with a higher price. You may have to go through all the labor that you are spared from by doing an e-book instead. But, consider the e-book platform as the stepping-stone. We choose it because it’s easier and we can ease in into publishing physical books later on.
You can compile the related e-books of yours that you’ve created it long time ago, tweak a bit of the content, and resell it with a higher price.
Only drawback is that you have to complete the logistic works, print it out and send it to the customers’ doorstep. Nevertheless, it’s worth your time to be invested to do this. A physical book that is delivered to the doorsteps of your house is more exclusive than the e-book that you can download anytime in the marketplace.
Some of the serious buyers may want to have a hard copy of your product, because it is easier and more accessible (in some ways). You can do this once in a while, to test out the conversion rate of selling a physical book as well. If selling physical book does work, you can consider offering it as one of your Upsells.
Other than in a book format, you can make it in the form of video training course with the compilation of transcripts. This can be said the most common format in the marketplace nowadays. As I already mentioned earlier, while some of the people can study and learn better through reading, some people learn better with watching and listening.
In addition, to be frank, people who love to read are getting lesser in recent years. Part of the reason is because of the busy daily schedule due to their work, as well. Not many people can squeeze extra time to read a 100-page book, instead, they wouldn’t mind to listen.
This is one of the many reasons why audiobooks are ‘in’ nowadays.People just don’t have the time anymore or perhaps, they’re getting more and more impatient, hence, the short attention span.
If you can make 100 pages’ worth of content into a 20 to 30 minutes course, why not? They can at least listen to the content of the training course, and if they miss out anything, they can refer to the transcript.
However, e-book can be sometimes sold hand-in-hand with the videos and transcripts. You can offer both at the same time and put your price slightly higher. If you worry about the price being too high selling both at the same time, repurpose the e-book and make it a free report for your subscribers.
Take note about this, a free report is usually a shorter version and a more general version of the actual e-book. For instance, if your e-book is about generating traffic through different methods, you can retitle the free report to “How To Get Instant Traffic Through Buying Solo Ad”. You are giving the first method as a teaser for them to understand about traffic generation.
If they are serious about their business, they will buy your front-end to learn more about it. These are the ideal customers you should target on, instead of getting only names for your ‘subscribers list’, you can increase your ‘buyers list’ as well.
Graphics is another niche that is a large market. Whoever owns a website will need graphics; whoever needs to do presentation needs graphics as well. This is a potential large market that you can try on.
There are few front-end products that you can start with:
- PowerPoint or Keynotes template,
- Infographics,
- Mascot creator
The list can go on and on, but these are a few common graphic front-end that you could found in the marketplace.
Methods to Get Front-End
So, here’s how you can get your front-end product done. There are two ways you can get the front-end product:
- Create it by yourself, and
- Repurpose PLR products.
The front-end product can be in 3 formats as you already know that by now, but no worries, I will lead you step-by-step on how to create an irresistible front-end product in all 3 formats.
Method #1: Create it yourself
E-book: First step, brainstorm on ideas. I hope that you already know how important it is to pick the right topic for your front-end product by now, because if the front-end couldn’t make the first sale and open the buying loop, the whole sales funnel will be futile.
A great front-end offer gets people in and gets things rolling. Hence, brainstorming ideas for your front-end product is vital. You need to understand what your intention is to create the product. For newbies, once you’ve decided on which market to target on, go and make connections with the people that already in the market.
When you are doing this, firstly, you are expanding your connection to the potentials Joint Venture partners that you can work with in the future. Secondly, you are building up your credibility in this market. Building up credibility within the market is important, both towards the Internet marketers and the visitors.
When you have built up certain credentials among the Internet marketers, people will gladly help you to promote your products. Also, when you have your credibility built among the visitors, your products will have better sales.
Improving your credibility is improving your brand. You don’t need to be a scientist to know how important branding is. Branding plays a big role in sales and in some instances, the branding does the selling, not the product quality.
This is why building up your connection is so important as well.
Another purpose of building up connections is for you to understand more about what kind of topics the other Internet marketers usually use. This will definitely help you in your brainstorming session.
As for those who are already in the business for long enough, brainstorming on ideas wouldn’t that hard for you anymore, surely. However, you must always be innovative. Understand the needs of your subscribers, and create a product that fulfills their needs. This is not an easy task, but to survive in this ever-changing business, you must always be innovative. It’s a ‘sink or swim’ industry.
Now, back to the topic. Once you’ve decided on what topic you are going to use for your front-end, you need to ask yourself a question: “How are you going to teach them?” This is the next problem to solve.
- Is it going to be from your own experience?
- Is it going to be from what you’ve learned by doing research?
If both ways are not applicable, revise and think through it once again until you get something that works.
Collect only necessary materials for your content. Remember to focus on what you are going to teach only. Most of the people tend to forget about the first intention of creating the product. Hence, the information of the product isn’t in-depth. If you follow the tips I’ve mentioned just now, you may have some idea on where to get the materials for your content by now.
It is either you write everything from scratch based on your own experience and knowledge, or do your research online.
Most important step before you start writing is to draft your content. You can first start without a sequence. The sequence of the chapters can always change afterwards. List down the chapters one-by-one, and then, put them in order to have the general overview of your e-book.
Next step, outline the sub-points that you are going to write under each chapter. Drafting out the chapters will ensure the flow of the whole content is smooth.
Then, you can start writing the content. Writing an e-book isn’t as easy as you think. It will take more time to complete compared to creating the video training courses. You would need a proper structure, planning, and a lot of revision. It will take a very long time.
Sometimes, you may be experiencing writer’s block in the midst of writing, but don’t force yourself to keep writing.Take a short break, read an article that is unrelated to what you are writing, take a short nap, drink a cup of coffee. Refresh your mind and then continue your work.
The final step is optional. This is a step especially for newbies in the business. Get some feedbacks from others and then revise your product based on the feedbacks. If you are already familiar with the business, you may not want to skip this step. You can never produce something that is 100% perfect, so feedbacks from others are still valuable.
For newbies, if you are still not sure about what you’ve done is right or wrong, I strongly recommend you to get some PLR products as references to your product.
Videos + Transcripts: The steps to create video course training and transcripts are more or less the same as creating an e-book. Same deal, first to brainstorm on the ideas, collect materials for the content, and then draft your content.
The first 3 steps are really important as this will affect whether your front-end offer can generate massive sales or not. And then, it is slightly different in creating content for the book and videos.
The first step in creating the video is to create presentation slides with PowerPoint or Keynote for each module. There’s certain way in creating the presentation slides as well.
First, change your slide’s layout to the ratio of 16:9. The presentation slides used to in the layout of 4:3, which is squarer in form. Most of the computer screens nowadays are in widescreen so when you set it to 16:9 ratio, the slides will look better when they show the video on full screen.
If you are still using the layout of 4:3, the sides of the screen will be empty when they are showing the video on full screen in the widescreen computer. So, always change the layout to 16:9 before you start writing your points. Besides, it’ll look more cinematic.
And then, do not fill 100% of your slides with words. The maximum you can go for is 80%, because people’s attention span if there are too many words in the slides. In addition, the words will be overlap with the control panel of the players at the bottom of your slides.
The last criterion that you need to remember is putting only the important points in the slides, while the other explanations will be presented in your transcripts. It is totally fine to have maybe just 2 or 3 points in a slide, you can elaborate or explain in details by adding it to your transcript and let them listen to it instead.
These are the things that you need to be cautious when you are creating the presentation slides. After creating the presentation slides, the next thing you need to do is to write a transcript for each module.
The transcript has mainly 2 purposes: (1) to pass to the voice over actor to speak, and (2) compile together with the video training course.
When you have these 2 tasks done, after the voice actor does the recording and the video is completed, your front-end offer is good to go.
Graphics: Creating a graphic front-end offer is totally different from the last two formats that I’ve mentioned just now. First, you’ll need to hire graphic designer to design the graphics for you.
Same thing, you’ll need to brainstorm on ideas as well. Whether to create presentation slides, infographics, mascots or a higher end product like graphic software. You can skip the steps to collect materials for content and draft your content, except for infographic products.
When you are handling an infographic product, content for the product is still needed. So, you will need a content writer to work along with the graphic designer to make the infographics.
Method #2: Buy PLR Products
This is the fastest and easiest way to create your front-end. With this method, you can even create a few front-end ahead and line up the launches for months. Indeed, this technique is a huge time saver that it frees you up so that you can attend to other important businesses.
Regardless you are writing an e-book or video training course, what you need to do is gather a few PLR products in the same topic and rewrite it. The best feature of PLR product is that you are allowed to resell the products without any copyright issue.
How to Make Your Offer Irresistible?
I am going to tell you one last thing that you can make your front-end offer that people would do whatever it takes to get. The only answer is to offer bonuses with your front-end.
I want you to imagine that you are the customer now. There are two offers to you, same offer of lead generation video course with the same price, but one with bonuses and another one without, which one would you choose?
Obviously, you’d choose the first one with bonuses, right? You can make them in the form of checklist, mind map, or guidebook. And compile it together in your front-end offer sales page.
