Updating your blog with fresh content is an important part of making sure people stay interested. If you haven’t posted anything in a while, people might lose interest or even stop subscribing to your blog. However, posting too often can also pose a problem, so it’s important to get the right balance for your blog.
The dangers of not posting enough
There are a number of dangers of posting too frequently to your blog. The first is that your followers don’t find any value in subscribing to your blog, since you don’t often post new content and therefore they have already read everything they’re interested in. They don’t know whether you’re on vacation, taking a break or you’ve given up the blog altogether. They may even forget who you are by the time you start posting again! Going silent for weeks or months could mean it’s much more difficult to retain your subscribers and then pick up where you left off.
Another problem with not posing enough new content on your blog is that it’s difficult to rank higher in the search engines. This means that if you’re trying to make money from your blog, you will find it very difficult to do so. This is more of a problem for newer bloggers trying to establish themselves.
The dangers of posting too much
While you might think it’s great to keep posting lots of content to your blog, people may find it overwhelming if you post too much. This is particularly true if there is the option to subscribe to email alerts, which means they will get an email every time you post something new. And, if you’re going onto your blog several times a day and writing short posts which aren’t relevant to many people or which don’t hold much value, people will immediately unsubscribe to stop getting all the notifications. Posting too much is also tiring for you, and you may find that quality suffers as a result.
So how much should you post?
The frequency at which you post does depend on your niche, to a large degree. For example, if it’s news-based then it makes sense to publish several times a day. However, for most, around 1-2 times per week is usually a sweet spot. The posts shouldn’t be short and insignificant, and should contain information that provides some form of value for your readers. And remember, this doesn’t always mean text. It could also mean video, or predominantly image-based posts if that works best for your niche.