WhatsApp is revamping the social media advertising game. WhatsApp is a messaging application that has started from sending text, sharing audio and video files to become a great tool for promotions.
No ad space is provided by WhatsApp but still it works great for businesses and marketers. Now a days many brands use it as for their internal communication, build relationships, boost brand awareness and gather audience for events.
If you have a WordPress website, you can use a plugin ‘Mobile ShareBar’ to include a WhatsApp share button on your website or you can go with ‘AddToAny’ to integrate WhatsApp account with website and blog.
Here are some example that how businesses use WhatsApp in a different way to communicate and promote themselves –
Absolut Vodka:
Absolut Vodka wanted to commemorate 400 limited edition bottles in a very distinctive way. Brand determined to host a private party in Argentina. But to get invited into the party, customers need to convince the virtual doorman.
The doorman, named Sven, was a WhatsApp account where customers need to convince him to get invitation. The user engagement was really great. Funny pictures and video are shared and they generated more than 600 contact. In 3 days chats, users sent him over than 1,000 content in order to convince him.
Klik:
Klik is the Israeli Chocolate brand which wated to target the teen with WhatsApp advertising. So the chocolate company invited its Facebook fans to add the contact number to the WhatsApp group and at the mean time they also challenged the audience to share the funny images.
The buzz was great so the campaign efficiently boost their engagement level and company got more than 2,000 users and 91% of them performed in groups. They extended the campaign on Facebook and generated more than 1 million views and the engagement rate i\was boosted with 51%.
There are more scenarios that proves that WhatsApp really work great for business.
