How do you have someone hand you $2,000, $3,000, or even $5,000 by utilizing the power of Skype Marketing 2.0?
You see, to close clients at a premium price, it requires a lot of trust, relationship building, as well as the confidence your potential clients have that you will truly solve their problems. In other words, you need to slowly attract them with a formula such as:
Visitor –> Subscriber –> Loyal Reader –> Customer –> High-Ticket client
Let me explain how it works on each stage, ok?
Stage #1: Visitors to Subscribers
A lot of time, I called them a stranger. Why? Well, they have no clue about who I am and what I can do for them.
In other words, if you try to sell visitors to your product lines, chances are, you are going to bite your teeth for sure. Instead, what you need to do at this stage is to get them to know you. In many cases, your job is to make them subscribe to your E-newsletter.
You can offer them free gift in the form of report, MP3 file, or video in exchange for their personal email address. This allows you to introduce yourself, your expertise, and what you can do to solve his or her problems.
Stage #2: Loyal Readers
As your new subscribers have started to get to know you, what you need to do next is… “Build a relationship further”. How do you do that?
Well, there are some ways to make this happen:
- Utilize videos as a way to share your knowledge.
- Utilize articles as a way to share your expertise.
- Hold live webinars where you educate your audience.
- Share success stories with your readers all the time.
Why is this important to build relationship with your audience? Well, this is how you are able to spike their interest. It also means that the more they get exposed to you, the higher their chances on wanting you to be the guy to go to for solving their problems as soon as possible.
That’s how you are able to take your audience to become your subscribers.
Stage #3: Turn Loyal Readers to Become Customers
The question is… “How do you seduce your loyal readers to become your customers?’ Answer: Recommend a product on every medium you use to share your expertise to your audience.
Example #1:
When you create a video, utilize a “call to action” at the end of each video to one of your products.
Example #2:
When you write a blog post, utilize the closing statement to direct your audience to your one of your products.
Example #3:
When you provide your audience with an MP3 file, put it on a page where you can give your audience a two-step process. (i.e. Step #1: Listen to the audio; Step #2: Get [PRODUCT NAME])
Stage #4: Motivate Customers to Apply For A Free Strategy Session.
As people have trusted you with the currency they gave up, your next step is… “Encouraging your customers to apply for a one-on-one session with you where you can close them for a high-ticket client”.
How do you do that?
- Put all your customers on Skype Chat Group. — This allows them to interact with one another.
- Publish weekly video lesson and post in on your Skype Chat Group. — This is how you over deliver your content to your clients on a regular basis.
- Share result from your successful clients on your Skype Chat Group. — Make sure that you share one success story every single week on your Chat group. This will automatically encourage other customers on wanting you to coach them.
- Create an Urgency technique on the number of people you want to talk with on a one-on-one session. — Well, instead of making your free strategy session available to everyone, approach it where your audience need to “apply” as soon as possible as you can only accept XX clients per session.
Stage #5: Close Clients At $3,000 and $5,000 a Pop.
Once you have encouraged your audience to sign-up for a strategy session, your next step is… “To pre-qualified the right person for your business”.
The question is… “Why do you want to pre-qualified your potential clients?”
Answer: It is because you only want to work with people you enjoy working with.
Once you have qualified the potential clients you would like to work with, your next step is… Talk to them on the phone and close your potential clients at the price of $3,000 and $5,000 a pop.
That’s all you have to do. 🙂
