Disaster Fact #1: Entering the Pinterest world just because everyone is utilizing Pinterest. — It is similar with trying to get a diamond in the desert which is a waste of time.
Disaster Fact #2: Not doing enough research. — Who is your target market? Are they freebie seekers or potential buyers? What is your method on providing solutions? You MUST have these benchmarks before you enter the Pinterest world.
Disaster Fact #3: Target everyone who speaks English. — Assumptions are the keys to disaster. If you want to build your business, you can’t just assume everyone needs to lose weight, make money, and have low self-esteem. It is similar with cold calling.
Disaster Fact #4: Focus on following everyone on Pinterest. — This is a big mistake. Why? It is because NOT everyone will be interested in what you have to say. My point is you have to be picky on the type of audience you would like to attract in your business.
Disaster Fact #5: Focus on Selling To Your Audience, Instead of Educating them. — Why is this considered a bad idea? Remember, every time you sell to your audience, people will stay away from you. On the other hand, every time you educate your audience, you will attract relationship with your audience. My point is… Balance between selling your audience and education your audience on each post.
Disaster Fact #6: Creating your pictures on your own with Photoshop. — Unless you are a professional artist, please use the professional on Fiverr.com. It will only cost you $5.
Disaster Fact #7: Avoid tracking your links on every post. — Unless you don’t care on wasting your time on Pinterest, you MUST track your links on every image you post. This allows you to know which post gives you the most traffic and which posts are wasting your time.
