by Andre W. Klein | Feb 4, 2016 | Entrepreneur
If you’ve read the full article series, then no doubt you’re excited to start creating your own brand. A strong brand can be an incredibly powerful tool for promoting your business and helping it to grow but it’s something a lot of businesses are missing.
Now you know the gist, it’s time to get to work executing a plan. Keep this branding cheat sheet by your side as you do to make sure you stay on course and have easy access to all the resources and tips you need to succeed.
by Andre W. Klein | Feb 4, 2016 | Entrepreneur
Before we go, let’s take a look at some brilliant examples of branding that you can learn from. Let these serve as a lesson to you that you can use as a source of inspiration as you build your own company identity.
Amazon – Before we go, let’s take a look at some brilliant examples of branding that you can learn from. Let these serve as a lesson to you that you can use as a source of inspiration as you build your own company identity.
Amazon
Amazon does an awful lot right. Not only does Amazon have a great logo that clever evokes the image of a smile and of delivery, but it also knows how to feature that logo prominently on its excellent packaging. Many of us now have an almost Pavlovian reaction to seeing an Amazon package land on our doorstep!
by Andre W. Klein | Feb 4, 2016 | Entrepreneur
Another aspect of branding to consider is when a company chooses to use multiple brands. You might well decide that you need more than one brand if you have lots of very separate services, or if you have products that you want to give their own branding. A good...
by Andre W. Klein | Feb 4, 2016 | Entrepreneur
If you get all this right, then you should develop a reputation for your business so that whenever someone sees your logo, they’ll be moved to place an order.
Of course this doesn’t always all go to plan though and sometimes you’ll find that your customers make life difficult for you, or that you have a bad day and you drop the ball. When this happens, you can find yourself accruing bad reviews and developing a bad reputation. This is the downside of a brand and pretty much the opposite of what we’re aiming for.
by Andre W. Klein | Feb 4, 2016 | Entrepreneur
How to Stick to Your Company’s Core Values and Achieve Your Mission
Your branding isn’t really about what you say though, it’s about what you do.
As we mentioned earlier, a brand is also a stamp of quality and in the ideal scenario, you want people to seek out your business because they feel that everything you do is better quality than the competition
by Andre W. Klein | Feb 4, 2016 | Entrepreneur
Why do you need to go to the trouble of creating or acquiring all of these different elements for your brand? Simple: because you’re now going to try and make sure that your brand is ‘everywhere’ and you’re going to try and take every opportunity to increase your...
