by Andre W. Klein | Jan 17, 2016 | eCommerce
One of the greatest tools that Shopify offers is something that you may not necessarily consider part of the value package that you get when you sign up for this store, but it is something that you would definitely miss if it were not included. Of course, we’re discussing the Shopify help tools that come with the program. Because Shopify is so comprehensive and because there are so many third-party applications that can be integrated natively into Shopify, there is no way that all of the information needed to run a Shopify store could be included in a book – even a book this size. Luckily, Shopify has one of the best help sections of any eCommerce platform out there.
by Andre W. Klein | Jan 17, 2016 | eCommerce
The final part of this eBook will deal with the extras that you can add on to your Shopify site as well as ways that you can market your website without spending money doing so. You’ll learn how to optimize your site for search engines, how to use social media to market your site and still retain your followers as well as taking advantage of time-sensitive factors like trends when they happen so that you can make as much money as possible and allow your eCommerce website to reach its full potential. From extra features to social media, this section is all about making your eCommerce site as good as it can possibly be.
by Andre W. Klein | Jan 17, 2016 | eCommerce
Before you actually launch your store, you’ll want to customize it, not only so that all of the sections and widgets are in the right place, but also so that the design that you choose fits with the type of store that you have and is compatible and complementary to your color scheme, logos and other elements. In this chapter, we’ll discuss the visual customization that can be done with Shopify and how to find the right template for your store, as well as how to use the design and task-based elements to give your site not just the perfect look, but the perfect layout as well, which will increase your chances of attracting customers.
by Andre W. Klein | Jan 17, 2016 | eCommerce
When you have configured your shipping and taxes on Shopify, the next thing that you’ll move onto is your payment solutions. From the payments page, you can set up multiple payment options and decide just how you are going to take payments. As with shipping, there are payment options that are offered by Shopify itself, and fees are again based upon your tier choice, as well as a number of other payment options. We’ll discuss all of the choices that you have for accepting payments and which ones are best for the type of selling that you will be doing. First, let’s get to the page where you configure your payment options.
by Andre W. Klein | Jan 17, 2016 | eCommerce
Two of the important aspects of your eCommerce store are shipping and taxes. You will need to create shipping policies and determine what company you are going to use to do your shipping. You may need to offer more than one. Whatever you choose, you will also need to set up the options to work with your products so that your customers can choose the shipping options that they prefer. You don’t want to just have one shipping policy. Sometimes, your customers may be willing to pay extra to have their item delivered as soon as possible and a store that offers multiple shipping options that customers want is going to earn the loyalty of those customers.
by Andre W. Klein | Jan 17, 2016 | eCommerce
The task of adding your products to your store will take up the bulk of your time unless you can find a way to automate the process somewhat. There are things that you can do to speed up the adding of products, such as importing your inventory using a CSV file, and we’ll get into that as well. The goal of this chapter is to make it as easy and painless as possible to get your items added into your store along with the proper information for shipping, pricing and categorization. This is going to be a step-by-step guide that will cover all aspects of adding products, since it is arguably the most important part of having an eCommerce website.
