Now you have all the information you need to start running a highly effective Instagram campaign that helps to add value to your business, that will send the message you want to send and that will bring many more followers to your brand. This is a highly effective tool and if you follow these tips to the letter, you’ll find it offers an amazing ROI.
But while you have a lot of information now, that doesn’t guarantee that your strategy is going to be flawless right from the start. In fact it is still highly unlikely that this will be the case. What’s more likely is that you’ll start off slowly, make lots of mistakes and generally take an awfully long time to develop a really big following.
The point is: to be successful you really need to spend some time knee deep in Instagram marketing to learn what works and what doesn’t. This means giving it a go, looking at what works and what doesn’t and then gradually honing and improving your strategies and your offerings.
This is key in any area of internet marketing. Getting feedback, analyzing your data and looking at what works is how you evolve your strategy to become optimized for the market that you’re in.
Unfortunately, when you compare Instagram to something like Google AdWords, the tools available for assessing your performance are relatively lacking. You just don’t have access to the same level of data that you do with those tools. So how do you get around this and continue to improve at your Instagram marketing?
One method is simply to pay attention and to take notes. Compare what is working with what isn’t and take note of which hashtags bring in the most hits.
Here’s one great thing about Instagram: there’s no reason that you can’t keep using the same hashtags over and over again. In other words, if you’ve uploaded an image that has gone mad on Instagram with a certain hashtag, then there’s no reason that you can’t use the exact same hashtags and expect to get roughly the same response!
There are also a number of different tools out there you can use to give yourself access to more data. One of these is TOTEMS. TOTEMS (totems.co) gives you access to in depth analytics for your various different posts so you can see which ones work best and you can break down your audience and demographics. At the same time, this also allows you to find the most influential users in your niche – this way you can find people to work with for your influencer marketing.
Remember: the way that Instagram works means that your goals are going to be slightly different here versus using a channel like Facebook. In other words, your aim is not to get direct conversions or traffic necessarily. So don’t use that as a metric to measure your success. Instead, look at your likes, your follows and your general engagement to see what’s working.
