Businesses spend so much money on advertising. There are many different ways to promote your brand online and Pay-Per-Click is one of the best and most effective methods to generate returns and profits.
PPC ad networks are solid and established approaches that you can use to publish your ads across the web. But, which ad network is most beneficial for you? Here we’ll discuss some ad networks, so you can decide which one is best suited for your business.
Google AdWords is one of the best PPC networks. AdWords ads are shown on the top, below, and right side of organic search results when visitors search for the keywords related to or similar to your products.
You can target customers by keywords, timing, and locations. You can engage more customers by advertising to them locally and globally. You only need to pay for results and can start with any budget.
On the Yahoo! Bing Network, advertising with Bing Ads is the best way to reach more customers. There are 45 million searchers that don’t go with Google. Bing Ads has a lower cost per click than AdWords.
There are more than 150 million unique visitors to the Yahoo! Bing Network. You can target ads by geographic location, day, time, demographics, device, and ad group. It allows incremental bidding for targeted customers until the ad is triggered.
Facebook has more than 1 billion people, and it’s also a paid advertising method with some free tools such as Fan page, Group page, etc. Promoting on Facebook assists businesses in achieving their goals.
You need to build a fan page and designate potential customers by applying filters (such as demographics, geography and interests) to reach an audience. Its clicks are lower priced than Google AdWords. You can set a budget on a daily basis and track results easily.
WordStream is a powerful automation tool that assists you in optimizing your money with PPC Software and boosts your performance with Free Graders. If you want to save time, money or revive your account, you can opt for WordStream.
This automation tools use three steps to make your PPC campaign much better –
✓ Analyze: AdWords Performance Grader is a tool to mark your present position and look for improvement.
✓ Optimize: WordStream Advisor works to get great results.
✓ Maximize: WordStream users convert 60% more leads while reducing cost by 10%.
AdRoll is the world leader in retargeting. You can guide your potential visitors to help generate sales with this united automation tool that reaches across desktops, mobiles and all around the web.
It supports cross-platform, so it’s simple to set up a PPC campaign across Facebook, Google and over 200 other ad exchanges and networks. It analyzes your accomplishments and calibrates your campaign.
SEMRush is created by SEO professionals to assist marketers who are working in the same niche. You can include SEMRush in your PPC campaign for quality organic research, advertising research, display advertising, product listings ads, backlinks and keyword research.
This automation tool takes advantage of the Keyword difficulty tool to help understand the strain on keywords, Domain vs. Domain tools to visualize data, and charts to track the performance within a few clicks.
Its plans and prices are $69.95 for PRO, $149.95 for GURU and $549.95 for businesses.
