You’ve created a great podcast, or you’ve got an amazing idea for what you’re going to say in your next videos, but if you’ve no way of promoting it to people who might be interested, there’s no point in creating the podcast at all! Before you even make a podcast, you should think about potential ways to market it. Here are six top tips to get you started.
- Use social media
Social media is great for advertising anything, and you can do it entirely for free. While you have to pay for Facebook and Twitter ads, you can post your content on these websites free of charge. If you have a Twitter profile, tweet a link to the podcast along with a few words and some clever hashtags related to the podcast.
- Film the making of your podcast
To get extra attention for your podcast, make a video of how you put it all together. You can then upload this to YouTube and add a link to the actual podcast in the description. Once people have watched how it’s made, they’ll be more excited to see the actual podcast.
- Upload your podcast to iTunes
You can upload to podcast to iTunes if you want to expose it to millions of people around the world. The podcast directory of full of various podcasts created by people on a wide variety of different topics, so there’s bound to be an audience for yours somewhere.
- Find other people who podcast about similar topics
Don’t see everybody as just competition who can’t help you in any way. It’s better to make friends with the people who are podcasting about similar things. You can both work together promoting each other’s podcasts – a win-win situation!
- Write about podcasting and include links to your own
Many people are interested in podcasting these days, so if you create a handy guide on how to podcast and use your own links for examples, you’ll instantly get more visitors, even if they’re not particularly interested in your particular niche.
- Ask your friends to share it
If you’re just starting out and you’re not sure who will watch your podcast, ask all your friends and family member to watch it and share it with their friends. You should also ask them for feedback on it, as this can give you a lot of insight into what other people are thinking or feeling when they view your podcast.