Instagram is no longer just a way for people to share what they’re eating with friends. It has become a social media powerhouse, home to millionaire social media influencers, and a great place for businesses and brands to connect with their followers and increase sales. Not quite convinced? Here are 5 reasons why you should be using it.

1) It’s Easy to Use

One of the biggest reasons to consider utilizing Instagram for your business is that it’s incredibly for anyone to use. Even those who don’t have a lot of experience when it comes to social media websites will find that Instagram in particular has a very user-friendly interface that you will learn to use effectively in no time.

  • It’s Free!

You typically have to spend some amount of money when it comes to tools and resources to improve and grow your business, but this is not the case with Instagram. This social media website is completely free to use, so you won’t have to spend a dime. You can download the app for free on your smartphone, and there are no limitations whatsoever. You also don’t need to spend any money to create a business profile.

3) Gain Valuable Insight into your Followers

When you create a business profile on Instagram, you will be able to gain valuable insight into your followers. This is specific information only available to owners of business (rather than personal) accounts. You’ll find out more information about who your followers are and when they’re online. Use this information to tweak what and when you post. And don’t forget to pay close attention to the kinds of comments you receive, too!

4) Millions of People use Instagram Every Day

Hundreds of millions of people all over the world use Instagram every day, so there is definitely the potential to reach a huge number of individuals in different areas across the globe. Hashtags make this even easier, by getting your posts in front of people searching for specific topics, but who may not be following you yet.

  • It will Allow you to get Creative

Having a business profile on Instagram will allow you to get creative with the photos and videos that you publish. You will be able to use the media you create to create brand recognition for your business, which is particularly important if you are just starting out. You must remember that it’s imperative to post unique, quality content if you want your small business to be a hit on Instagram.

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