When you’re running a business, whether large or small, one of the things that can be make or break to your success is getting your branding and voice right. If you’re competing in a market that is very competitive, it’s important that you know how you can stand out and what you can do in order to get the most from your advertising, customers and company in general. Here are some great tips for helping your brand stand out in the busy crowd.
- Appeal to the emotions
People like things when they feel they can connect and relate to somebody or something. Rather than trying to be so professional that you become out of touch with your audience and target market, you should ensure that you create a good balance and therefore appeal to a wider range of people and in the best way possible. This means showing the human side of your brand. If you’re a one-person show then that might mean showing your personality. If you employ others, you can still add emotion and personality to what you do.
- Tell an interesting story
One of the ways you can appeal to people’s emotions and make them more interested and engaged in your business is to tell an interesting story. This could be something to which people can easily relate, or you might want to tell a story that really pulls at the heart strings and makes your brand and voice memorable. Although people might not remember you as the most powerful and wealthy company in the world, they’ll be able to have a way to remember you, and that can often be much more important.
- Remember that your market needs an experience
When people buy things or start to engage with things, whether it’s a charitable campaign or a corporate venture, they are all looking for an experience. Without the offer of an experience, people are reluctant to put in their own time and effort in order to become engaged with something.
- Think about the strengths of your business
As well as focusing on the weaknesses that you need to improve in order to make your business stronger overall, you should consider where your strengths lie within the business. For example, you might not sell the cheapest version of your product compared to competitors, but maybe you offer the best support to your customers. Or maybe you really excel in breaking things down into simple, easy-to-understand terms. Whatever your strengths are, play up to them and use them in your branding.
