If you’re new to the business world, before you start a YouTube Ads campaign, there are many factors to consider to avoid mistakes when using YouTube, or any other online platform you want to use.
Analyze who you are
I’m pretty sure you already have a set vision and mission for your business. Something important for you to know is that vision and mission are exactly the same for the online world.
You can’t change your standards just for going online. You are doing the exact same thing for your clients, but over the web, which means a lot easier, faster and bigger, both locally and worldwide.
What kind of products or services are you offering?
For the product you actually offer, don’t concentrate on how to improve it, right now. That is something you should obviously have been doing since you started your business. What you should care about, right now, is how to get online.
You might need to create a website to deliver it to users. You might need to create videos to explain how your product or service works, so your current and future clients can watch them.
Who’s your target audience?
The audience you’ll be focusing upon can define your success or failure. That’s extremely important for the development of your company. If you target the wrong audience, you won’t get great results, and the same can be said about being online.
If you have existing clients, you probably know their interests. They have bought from you, and you know what they are looking for.
The awesome thing about going online is that you can advertise to your existing clients. You can also look for people with the exact same interests as your existing clients, and convert them into your clients with just a few clicks of your mouse.
Setting up YouTube for your Business
The first step you should accomplish is creating a Google Account, which I’m pretty sure you have created a few of them already.
Something awesome about Google is that, one account is all you need. That means, one free account gets you into everything Google. You can manage absolutely any of the eight most used Google Applications, such as Gmail, Blogger, Maps, and more, YouTube been among them.
If you have access to any one of those services, that means you already have a Google Account. Once you have your account already created, you can go straight to YouTube.com, sign in, and there you have your YouTube account already activated.
Now that you have a Google Account, besides just watching videos, you will be able enjoy many other YouTube features, such as Like videos, Save Favorites, subscribe to channels, Watch Later, Watch History, and Flag videos, among others.
YouTube can also recommend you to watch other videos according to what you’ve already watched, liked, and subscribed to.
Something important to be aware of if that if you delete your Google Account, it will delete your YouTube data, including all videos, comments, and subscriptions.
But, besides these additional features, if you, or your business would like to have a public presence on YouTube, you must create a Channel. Without a channel, all you do in YouTube is private.
But if you would like to upload videos, comment on videos, create playlists, and so many other awesome marketing stuff free available to you, you have to create a YouTube Channel. Google Accounts don’t come with a YouTube channel by default.
Creating a channel is completely simple. But something for you to be aware of, is that at the moment, creating a channel can’t be done in the Android or iOS YouTube apps, but you can use the mobile site or a computer.
There are 2 types of YouTube Channels you can create, a personal channel with your name, and a channel with a business or other name.
Linking your YouTube Channel to your AdWords Account
In order to enter the awesome video advertising world Google offers you, you must have a Google AdWords account, and also link it to your YouTube Channel.
With Google AdWords, you can get your ad on Google today, be seen by as many customers as you want, at the very moment that they are searching on Google for the things you offer. And only pay when they click to visit your website or call.
