Shoe Zone is a footwear dealer and wholesaler that has more than 500 stores in the UK (United Kingdom) and Ireland, which deals in shoes at modest prices.
The company wanted to extend and prosper from a digital marketing approach to boost their profits and attain their business objectives with more competitive online retail marketing.
Shoe Zone opted for Pure360 services to cultivate and remodel their biweekly email template with the added features of subject lines and layout. Pure360 also encouraged its social media followers to subscribe to Shoe Zone’s newsletter.
Shoe Zone accomplished an ROI of 1000% with increasing sales of 100% year over year. There was a boost in CTR of 15%, website traffic straight from the emails improved by 150% year over year, open rate was increased by 2% and hard bounces were diminished by 0.2%.
Sobieski services Inc. is a part of The Sobieski Group that offers mechanical construction, commercial services, residential services, single and multifamily divisions and plumbing, HVAC, fire protection, alarm and security services.
The company’s prime objective was to improve their understanding of digital marketing endeavors as a team. They were using not-segmented emails, non strategic SEO and unyielding CMS in their campaign.
Sobieski used HubSpot SEO built-in tools which boosted their website traffic by 55%. Sobieski started generating quality leads with HubSpot landing pages and inbound marketing. The company used integrated systems to learn the audience’s demeanor and used lead intelligence to nurture leads.
Sobieski achieved great results, there was a 33% decrease in PPC spend, paying customers were increased 2 times, and online revenue was boosted by 125%.
Craghoppers is a British exterior attire manufacturer and dealer that was established in Bately, West Yorkshire. The travel clothing company delivered two catalogues per year – Spring/Summer and Autumn/Winter. The goal of Craghoppers was to accomplish a positive outcome from cart abandonment.
Craghoppers associated with Redeye’s powerful tagging structure to classify the features 0f products that customers had included in their cart before relinquishing the purchase.
Redeye sent two emails to Craghoppers abandoned customers – one was after 24 hours and the second was three days after abandoning the cart. The agency utilized numerous unique email layouts based on their previous purchases and interest with adaptable content.
Craghoppers obtained a return of investment (ROI) of 711% and recaptured profits from 56% of the existing audience that abandoned a purchase, with an increment of 30% in email click rate. Of emails sent, 10% brought in sales.
