Why Facebook?
Well, simply put, Facebook is the most used social network worldwide, and it is the most effective advertising platform that any brand can use. Besides that, Facebook Offers you Remarketing.
Yeah, there are different types of ads that Facebook provides for you to precisely implement remarketing. Facebook has made it possible for you to show your ads exactly to the people you want, who had already shown interest in your business in several different ways.
Thanks to Facebook being the largest social media in the world, there is a huge possibility you’ll find all of your existing and potential customers browsing this social media monster, and getting engaged by your retargeting ads.
They spend a lot time there, see ads related to their interests and may take action with you in mind as an option when they want to buy something! This gives you more space to find new customers, or engage those who have seen your business somewhere else online.
Understanding the Facebook advertising platform is one of the most productive practices you can do to grow your business, and that’s why you’re here now!
What Remarketing Services does Facebook offer?
Facebook offers you absolutely amazing remarketing services to reach the people who matter to you the most. Remarketing on Facebook is called Custom Audiences. Facebook offers you four different opportunities to remarket to your current and future prospects.
Customer File: With this remarketing feature, you can use a customer file to match your customers with people on Facebook, and create an audience from those matches.
Website traffic: With this remarketing feature, you can create a list of people who visit your website or view specific web pages.
App Activity: With this one, you can create a list of people who have taken a specific action in your app or game.
Engagement on Facebook: With this new feature, you can create a list of people who have engaged your content on Facebook.
The intention of all these features is to remarket by using regular Facebook Ads.
Besides this, Facebook offers you two other features to help you get the most out of Remarketing.
Lookalike audiences: With this one, you can reach new people who are similar to audiences you already care about. You can create a lookalike audience based on people who like your Page, conversion pixels or any of your existing Custom Audiences.
Choose your demographics, interests and behaviours, then save them to reuse in future advertisements.
Awesome Benefits
Drive more conversions
Creating custom audiences to target website visitors who didn’t convert is an amazing way to stay in contact with them. They already have an idea about you, but converting first-time visitors into buyers takes time.
With promotions and interactive ads on Facebook, you can change that! Maybe not all of them, but Facebook opens the door for you to convert anyone, even exclude those that have already converted.
Flexible Budget
Compared to search engines, Facebook remarketing has a lower cost per click. Facebook is social media, you’ll expose your ad to users while they’re seeing friends on shares, and you choose how much you want to pay for this service.
You can invest a low cost per click and grow your bidding, while you’re getting results and growing your business.
Increase your reaching opportunities
With Facebook, you can reach those who behave like the audience you have already focus upon, and you know can give you the results you want depending on their actions. Do this when creating a lookalike audience to reach potential customers a lot quicker.
Campaign Control
With Facebook Ads advertising, you can avoid advertising fatigue. By being creative, you can edit your campaign at any time, update your ads, customize your audience, change the type or ads you’re using and your campaign strategy
Widespread Analytics
You’ll have a wide space of analytics to test whether something works or not BEFORE you launch the ad. You can do this by accessing the data through the “insights” tab. Facebook will provide you the necessary information, so you don’t have to struggle between conversion rates and other social metrics. You can also watch how it compares with the competition.
Shocking Facts
- When looking at more than 1 billion impressions from 547 advertisers running retargeting campaigns on Facebook’s right-hand side, Facebook News Feed, and standard Web retargeting, after just one month, Facebook’s News Feed accounted for 15% of clicks, despite having just 0.5% of the total ad impressions. (source)
- Click-through conversion rates for retargeted Facebook ads were slightly lower at 9% under Web retargeting and 16% lower than right-hand side conversion rates. (source)
- 67% of online advertisers are now using Facebook exchange for retargeting (source)
- Facebook ad clicks are increasing 70% year over year, and ad click-through rates are increasing 160%. (source)
- There are 083 billion daily active users. (source)
- 47% of Facebook users only access the platform through mobile. (source)
- 83% of parents on Facebook are friends with their children. (source)
- Worldwide, 6% of the online population use Facebook. (source)
- Facebook takes up to 22% of the internet time Americans spend on mobile devices, compared with 11% on Google search and YouTube combined. (source)
- There are 50 million active small business Pages. (source)
- However, there are only 5 million of those businesses paying to be ‘active advertisers’. (source)
- Although 75% of brands will pay to promote posts. (source)
- Facebook claimed 19% of the $70 billion spent on mobile advertising worldwide in 2015. (source)
- 78% of Facebook advertising revenue comes from mobile ads. (source)
- The average advertisement click through rate on Facebook is 9%. (source)
- Although adding a CTA button can lift click-through-rates by 85 times. (source)
- In 2015, Facebook’s average advertising revenue per user was $11.96. (source)
- 49% of users like a Facebook page to support a brand they like. (source)
- Videos earn the highest rate of engagement, despite only making up 3% of content. (source)
- Mobile advertising represents 80% of Facebook’s advertising revenue. (source)
