Did you know that 33% of searches on Google are related to location?
Local search has seen a dramatic increase in popularity over the past few years, with more consumers than ever before turning to the internet to discover more about local businesses.
This has led to numerous changes in the way businesses now have to market themselves. If you’re looking to attract more local customers, Google AdWords can help.
Using local and call extensions to boost store conversions
There are a lot of useful features you can include in your AdWords campaign. One of the most beneficial for local businesses is “local extensions.” These allow you to include your business address and phone number in your ad; something that’s going to significantly attract more leads.
Similarly, call extensions allow you to focus more upon in-store conversions than web-based ones. You can skip adding a sitelink, which also makes it easier as there are a surprising number of sitelink restrictions placed upon you in AdWords.
It’s worth pointing out here that local extensions require you to link your Google My Business account to AdWords.
Customizable ads at your fingertips
Another major advantage of AdWords when targeting local customers is the ability to customize the ad in real time. There are various extensions tools that can help with this and they enable you to target specific locations and customer types.
So, you get to create more relevant ads that can be altered at the click of a button. If an immediate local area isn’t working out for you, there’s the option to set a different location parameter, such as 10 miles from your store location.
You can also use these customizable tools to improve your sales campaigns. Many come with a countdown feature which displays the time the customer has left to take advantage of a sale. This will spur local customers to actually visit your store before the sale time runs out.
Enabling you to create more relevant ads
Of course, it takes more than just adding your location to attract local customers. You also need to be putting out highly relevant, specific ads. Google AdWords helps you to do this by allowing you to set very specific keywords. This enables local customers to find you much easier and quicker than if you were to target generic, common keywords.
If you’re looking to attract more local customers, Google AdWords is one of the most effective tools you can use. In this digital age, it’s more important than ever to ensure that your business can be seen in local searches pertaining to your industry.
