There are different types of campaigns that you can create to promote your business, but before you create the ad, you need to do different things depending on what you are looking to promote.
Send people to your website
With the “clicks to website” objective, you’ll be able to Increase the number of visitors to your website.
You’ll need to have a website in order to create this campaign. There are many types of software and online solutions that can help you create a website, landing page or squeeze page, for your business.
Facebook will ask you to enter that website to continue setting up this type of campaign.
Increase conversions on your website
With the “Website Conversions” objective, you’ll be able to get people to take valuable actions on your website, such as sign up for a demo or make a
purchase. You’ll need to use the Facebook pixel to track and measure conversions.
You’ll also need to have a website in order to create this campaign.
Boost your Posts
With the “Page Post Engagement” objective, you’ll be able to get more people to see and engage with your Page posts.
For this you obviously must have a Facebook Page. If you don’t have one, you need to create it with information about your store or website. On that Facebook page, you’ll need to make posts with photos, articles or videos, etc.
In the next Campaign objective, a direct access link will be there for you to create a Facebook Page.
Promote your Page
With the “Page Likes” objective, you’ll be able to Connect more people with your Page.
You can create a Page by using this link right here.
Something awesome you can try inside this campaign objective is the ability to Tell your brand story through engaging, lightweight videos.
Get installs of your app
With the “App Installs” objective, you’ll be able to send people to the store where they can purchase your app.
You’ll need to have an App for this. You can go to developers.facebook.com. From
there, you’ll be able to find out how to create an App for your “App Installs” objective.
Increase engagement in your app
Besides getting app installs, with the “App Engagement” objective, you’ll be able to get more people to use your Facebook or mobile app.
You’ll need to have the App already created, of course, so you can take advantage of this.
Raise attendance at your event
With the “Event Responses” objective, you’ll be able to promote your Facebook event to increase your attendance.
You’ll need to create an event, first. You can do so by going to your Facebook personal news feed, and by going down the left menu you’ll see the Events option listed.
Click on “create event”, and you’ll easily be able to create your event from here. Later, we’ll go into more detail on this.
Get people to claim your offer
With the “Offer Claims” objective, you’ll be able to promote timely discounts or other deals for people to claim in your store.
To use this objective, you’ll need a Facebook page.
Get video views
Besides clicks and likes, you can even get video views. With the “Video Views” objective, you’ll be able to promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness of your brand.
Obviously, you’ll need a Video to upload to set up this campaign objective.
Collect leads for your business
With the “Lead Generation” objective, you’ll be able to collect lead information from people who are interested in your business.
This function is awesome. You can build your leads database inside Facebook. For this you’ll also need a Facebook Page.
Ok, awesome. Now your job will be to create everything; a website, a Facebook Page, an app, an event, and a video. With those 5 things, you’ll be up and running to take advantage of any Facebook Campaign Objective.
