Email marketing is a direct digital marketing method used to advertise products and services via email. It assists you in getting new customers, increasing sales, and improving brand awareness.
Email marketing has developed quickly in the past few years, and it is still growing as an easy, less expensive and the most effective communication technique. Use it to communicate and build relationships with your existing and prospective customers via email.
An email inbox is an important part of communications and notifications, because every communication begins from their inbox. People always like to check the email that lands directly in their inbox instead of other folders.
Email is generally comprised of company information, newly launched products, promotional offers and other information. If Email Marketing is utilized in an adequate way, email can help create a profitable content marketing campaign. You can also achieve quality inbound leads with an ongoing email marketing campaign with good returns.
Email Marketing is a profitable method to keep your product in the mind of your perspective customer and boost repetition of visits from your existing customers. To create an email, you do not need to become a technical expert in IT and HTML coding to build a visibly attractive message.
Email Marketing is highly compelling, and empowers self-reliant marketing. After creating an email campaign and testing your newsletter template, it takes just few minutes to create and send the message to your customers. It also allows you to analyze and track your campaign with real time analytics.
Email advertising assists you in driving traffic to your brand, lowering the cost per lead, saving on communications cost, and enhancing the quality and volume of leads.
Email Marketing types:
There are numerous kinds of email. It is crucial to figure out which type of emails are really important for your email marketing strategy.
Confirmation Email:
Confirmation Email states that you have accepted your audience’s request. This type of email includes sign-up notification, email address verification, subscription updates, and unsubscribed request.
Most customers really don’t concern themselves with this email. So, be precise and direct with a short recap of the customer’s info that you need to confirm.
Informational Email:
The prime objective of an Information Email is to instruct your list and subscribed users about the topics in which they are interested. You can send alerts, announcements, press releases, articles, newsletters and information about your products.
These types of emails are a great way to exchange information that assists you in improving your brand awareness, revenue, conversions and other objectives. You can lineup emails on weekly, biweekly or monthly basis.
Lifecycle Email:
Lifecycle Email is related to your sales funnel, this email assists you in driving your list a step closer to purchase. It helps you in retention of customers, reactivation of subscribers; and allows business growth and conversion.
You can segment your list according to Opt-in, Cart abandon, Welcome mail, Birthday and Winning back email to gain the attention of lost users.
Transactional Email:
Transactional emails are created to acknowledge when users complete an action such as a purchase, refund request, shipping questions, order confirmations, password retrieval, receipts etc. There are the most common kinds of transactional communications.
It is really important to acknowledge your customers and that their actions and transactions are treated in an appropriate manner.
Promotional Email:
Promotional emails are generally used to advertise your products and services to persuade customers to make them invest in your brand.
Promotional emails assist you in revealing a new product or an individual offer, getting sign-ups for an event and setting up the offer that is related to your customer’s reference. Specifically designed newsletters improve your customer’s trust.
How to get started with Email Marketing
Email Marketing helps you create appropriate content so you can circulate precise information to the right customer at the correct time. Email assists in developing relationships that are based on quality and trust.
The ROI (return on investment) of email marketing is high. Emails are directly delivered to customers’ inbox. You can motivate customers to visit your site to collect their email addresses, which assists you in keeping your brand fresh in their mind and boosts the chance for sales.
Before you start Email Marketing, you need to know the following things to get great results in the long run.
Define your audience:
There are so many people who are really curious about the products you are offering. These types of users can become your customers and newsletter subscribers. You also need to learn about their purchasing behaviors, spending power, employment status, etc.
Define your goals:
If you’re sure about your audience, now you can define objectives as to why you want to use Email Marketing for your advertising campaign. You need to research what they want from you and what you can provide them via email. Your objective can be acquiring more customers, boost your sales, improve your brand awareness and drive more traffic to your brand.
Define your strategy:
According to the audience and objectives, establish a strategy. You can advertise your featured products with a discount offer to improve sales or email them about business events and new launches to make your audience aware of your products and services.
Test your strategy:
Analyze that the strategies you are using are working for you and optimize your Email Marketing campaign. You can customize your content, email layout, subject line, and sending frequency to become a stand out as your campaigns continue.
Latest trends of Email Marketing:
Promoting your business with email marketing helps you get visitors into your sales funnel by mailing them promotions, updates and informational emails. Featured content is the basis of every marketing campaign.
Email marketing also allows you to retarget your existing customers and inspire them to write a review about your brand on social media sites.
Like other internet marketing technologies, Email marketing faces variations in trends year over year. These innovations are compelled by customers and advertising approaches that are presently popular.
Quality over Quantity: Businesses need to be careful about quality, and design great content for your prospective customers to promote your brand via email. Propose a free giveaway or some valuable offer in your email to get more leads and sales. Stop sending too many emails in a week, because it can bother your audience. Just send it once or twice in a week to get good results.
Images versus Text: “A picture is worth a thousand words”, but customers tend to click on emails that have more text than images. Most customers turn off images because they connect these type of graphics with spam websites. So, text emails are more trustworthy.
If you are utilizing graphics in your promotional email campaign, keep them to a minimum. It is more valuable to have your customer’s attention on the written content.
Go Mobile With Your Email Marketing:
To achieve the desired outcome, you need to make sure that your email marketing campaigns are adjusted for all types of mobiles and tablets. You can create your emails as responsive emails. Responsive emails identify the device that the browser is utilizing and switches the layout to the appropriate style.
